About the Role
This role involves managing programmatic advertising operations with a focus on campaign optimization, audience targeting, and performance analytics to maximize ROI across digital channels.
Responsibilities
- Lead the planning and execution of programmatic advertising campaigns
- Optimize bidding strategies across real-time bidding platforms
- Analyze campaign performance to identify trends and opportunities
- Collaborate with media partners to ensure effective ad delivery
- Manage audience segmentation and targeting parameters
- Monitor budget allocation and pacing across channels
- Ensure brand safety and ad placement compliance
- Leverage data insights to refine media strategies
- Work closely with analytics teams to track KPIs
- Implement tracking and measurement frameworks for digital ads
- Troubleshoot technical issues in campaign delivery
- Stay current with programmatic industry developments
- Coordinate with creative teams on ad formats
- Manage relationships with DSPs and SSPs
- Produce regular performance reports for stakeholders
- Support A/B testing for ad creatives and placements
- Ensure data privacy and regulatory compliance
- Optimize for conversion and user acquisition metrics
- Use automation tools to streamline campaign workflows
- Evaluate third-party data providers for targeting
- Align media plans with broader marketing goals
- Manage campaign tagging and UTM structures
- Drive efficiency in cost-per-acquisition targets
- Conduct post-campaign analysis and retrospectives
- Support integration of new programmatic technologies
Compensation
Competitive salary and benefits package
Work Arrangement
Remote
Team
Global marketing and performance team focused on data-driven advertising
About Us
We are a leading blockchain ecosystem with a global presence, committed to advancing cryptocurrency and digital asset innovation through secure, scalable technology solutions.
Why Join Us
Opportunity to work on cutting-edge technology in a high-growth industry, with flexible work arrangements and a diverse, international team focused on continuous learning and impact.
Available for qualified candidates
