Responsibilities
- Creative Strategy & Briefing: Work with the CEO and our video team to ideate, draft, and produce video ads that convert at scale
- Ad Optimization: Constantly analyze creative performance to iterate and improve existing ads, testing new hooks and visual angles to extend the life of winning campaigns
- Recruit actors & influencers: We are always expanding our network of actors to star in our videos
- Research: With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set to inform the creative strategy
- Test planning and execution: Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing of creative variables
- Competitive research: Monitor creative trends and competitor strategies in our target industries to stay ahead of the curve
- Performance analysis: Audit creative performance on each account twice weekly for insights and test opportunities
- Video review: Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video
- Conversion rate optimization: Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages and ads
Requirements
- 2-4 years of experience in performance media buying with a strong emphasis on creative strategy and developing high-converting video ads
- Proven ability to improve ad performance through creative iterations and data-driven adjustments
- Knowledge of recruitment processes for actors and influencers
- Demonstrated ability to work under and meet KPIs
- Proficiency with excel or google sheets (pivot tables and vlookups will be necessary)
- Proactive mindset instead of reactive
- Ability to write with style and within compliance guidelines
- Growth mindset, always willing to learn
- Fluency in English
- Portfolio of work you can share
Nice to Have
- Experience buying media on any channel
- Experience writing for financial services
- Experience with affiliate or other performance based ways of working
- Have one other creative “special skill” you can bring to the table (photoshop, video editing, basic web dev)
- Written and produced Tiktok Ads before
- Worked and succeeded in a compliance heavy industry before
- You have actors & influencers you’ve worked with before, that you can bring to the table
Benefits
- One time $500 tech stipend
- 10% profit share on all copy you write that works after 2 month probationary period
- 20 days PTO
- Flex time after first 2 months (work when you want as long as deadlines and performance goals are met)
- 3 month performance reviews (real opportunity to advance and get raises)
- Fully remote work, always
- Receive direct mentorship from the CEO on improving in advertising and copywriting
- Work with brands at the top of their industries
Work Arrangement
Remote (Worldwide)
Additional Information
- International applicants OK – but must be willing to work on US time zone
- 10% profit share on campaigns you run
