Weekday is looking for a Product Marketing Manager to shape the positioning, messaging, and adoption strategy for our travel platform across web and mobile applications. This hands-on role sits at the intersection of product, growth, content, and customer experience, focused on driving user adoption, funnel movement, and conversion.

What You'll Do

Define and refine core positioning for key customer segments like families, solo travelers, and group travel.
Develop compelling messaging for website/app journeys, landing pages, package pages, and performance creatives.
Establish a consistent tone of voice and messaging hierarchy across all channels.
Own GTM strategy and build structured plans for new launches including destinations, packages, features, offers, and partnerships.
Coordinate cross-functionally to execute launches end-to-end.
Partner with product and design teams to improve onboarding communication, in-app prompts, and feature education.
Drive funnel progression from browse → enquiry → booking → repeat usage.
Own feedback loops from app/website behavior, customer support, operations, reviews, and social channels.
Track competitors and adjacent platforms to inform messaging optimizations and feature prioritization.
Define lifecycle communication strategies for onboarding, browse/enquiry abandonment, win-back journeys, and retention triggers.
Partner with CRM and growth teams to execute campaigns across WhatsApp, email, and push notifications.
Create product-led content such as destination explainers, FAQs, trust-building content, and testimonials.
Build sales and partnership enablement decks when required.
Track and report on launch and adoption KPIs including CTRs, activation metrics, conversion uplift, and cohort trends.
Maintain launch scorecards and post-launch learnings.

What We're Looking For

4–8 years of experience in Product Marketing, Growth Marketing, or GTM roles.
Strong capabilities in positioning and messaging.
Strong capabilities in GTM planning and execution.
Strong capabilities in funnel and adoption-led thinking.
Comfortable collaborating with product, design, and tech teams.
Strong writing, analytical, and structured thinking skills.

Nice to Have

Experience in app-first or consumer internet companies such as marketplaces, D2C, fintech, quick commerce, or subscription businesses.
Exposure to experimentation, cohort analysis, and lifecycle marketing.
Travel or hospitality experience is a plus but not mandatory.