About the Role
This role focuses on shaping and executing marketing strategies for investment-related financial products, ensuring clear value communication, market fit, and coordinated launches across channels and regions.
Responsibilities
- Develop go-to-market plans for new product features and enhancements
- Collaborate with product teams to define core messaging and positioning
- Translate technical product details into customer-facing benefits
- Conduct market research to understand customer needs and competitive landscape
- Identify target segments and tailor marketing approaches accordingly
- Create campaign assets for digital and offline channels
- Support sales teams with tools and training materials
- Measure campaign performance using key marketing metrics
- Work closely with design and content teams to ensure brand consistency
- Manage timelines and deliverables across cross-functional initiatives
- Gather customer feedback to inform product marketing direction
- Present insights and recommendations to senior stakeholders
- Coordinate localized marketing efforts across multiple countries
- Ensure compliance with financial regulations in marketing communications
- Optimize product messaging based on A/B testing results
- Lead competitive analysis to refine market positioning
- Develop content for product launches and feature updates
- Partner with growth marketing to scale acquisition efforts
- Track customer journey touchpoints for investment products
- Maintain a centralized repository of marketing assets and messaging
- Align regional marketing teams with global product strategy
- Use data to refine targeting and improve conversion rates
- Advocate for customer needs within product development cycles
- Stay current with trends in fintech and digital banking
- Support executive communications around product milestones
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexible office and remote options
Team
Part of the product marketing team within a fast-growing fintech organization
Why This Role Matters
The person in this position will directly influence how investment features are perceived and adopted by customers. Success means clearer product understanding, stronger market positioning, and measurable impact on user engagement across key markets.
What We Offer
Opportunity to work on innovative financial products with real customer impact, professional development resources, inclusive culture, health benefits, and access to learning programs.
Available for qualified candidates requiring work authorization