Office Practicum is looking for a Product Marketing Manager to lead the planning and execution of product launches and go-to-market strategy for new products, features, and platform initiatives. You will own the end-to-end positioning of the OP platform and lead the growth of OP's thought leadership efforts.
What You'll Do
- Lead product launches and major initiatives from initial planning through post-launch review, ensuring clear direction, accountability, and on-time delivery.
- Establish scope, objectives, success metrics, and required deliverables at kickoff with internal teams.
- Build and maintain detailed GTM frameworks and launch plans that define ownership, timelines, dependencies, approvals, and critical milestones.
- Run structured project cadences, including working sessions, stakeholder updates, and launch readiness reviews.
- Ensure all decisions, changes, and action items are documented and communicated clearly across teams.
- Identify risks early, clarify their impact on scope or timeline, and recommend solutions.
- Confirm internal readiness across Marketing, Sales, Customer Success, and Product teams before external release.
- Collaborate across departments to track market trends, competitive positioning, and buyer needs to inform messaging and launch strategy.
- Gather and synthesize voice-of-customer insights from customers, advisory groups, and internal customer-facing teams.
- Provide strategic direction for sales enablement materials; collaborate with content and creative teams on execution.
- Support research efforts, including surveys and feedback initiatives, to validate positioning and identify opportunities.
- Lead a structured effort to elevate senior leadership as industry voices through webinars, events, blogs, and other digital platforms.
- Collaborate with subject matter experts and content teams to translate expertise into clear, compelling thought leadership.
- Define launch success metrics in partnership with the Revenue team.
- Collaborate with the Manager of Growth + Revenue Marketing to measure product adoption, usage, and pipeline influence.
- Report launch outcomes and recommendations to senior leadership.
- Track partner-driven product pull-through resulting from joint webinars and co-marketing campaigns.
- Ensure GTM process adherence by monitoring timelines, documenting outcomes, and leading post-launch retrospectives.
What We're Looking For
- Proven ability to drive execution and accountability without direct authority.
- Experience building structured, repeatable launch or operational frameworks.
- Strong proficiency with Monday.com, Asana, Jira, or similar workflow management tools.
- Experience creating launch plans that clearly define scope, deliverables, dependencies, timelines, and ownership.
- Ability to manage multiple concurrent initiatives without losing detail or momentum.
- Skilled at running structured project cadences (kickoffs, working sessions, stakeholder updates, readiness reviews, retrospectives).
- Demonstrated ability to identify risks, communicate their impact, and protect scope and timelines when priorities shift.
- Ability to translate product strategy into clear, differentiated positioning.
- Clear and confident communicator, comfortable presenting to senior leadership and collaborating with cross-functional teams.
- Analytical mindset with the ability to define and interpret performance metrics.
- Skilled at balancing strategic thinking with disciplined execution.
- Highly organized and process-oriented.
- Problem-solver who manages timelines, dependencies, and small details without losing sight of overall goals.
- Collaborative leader who builds trust across departments and drives alignment.
- Committed to continuous improvement and strong execution.
- 5+ years of experience in product marketing, GTM program management, or cross-functional project leadership.
- Examples of leading cross-functional launch plans end-to-end.
- Experience holding stakeholders accountable to deadlines and deliverables.
- Clear ownership of timelines, risk management, and execution quality.
- Building repeatable processes that improved launch speed, visibility, or alignment.
- Comfortable managing both strategic positioning and detailed execution simultaneously.
Nice to Have
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- B2B experience in Healthcare IT.
Technical Stack
- Monday.com
- Asana
- Jira
Team & Environment
You will collaborate with Marketing, Sales, Customer Success, Product, Revenue, and Growth + Revenue Marketing teams.
Benefits & Compensation
- Medical, Prescription, Vision, and Dental Insurance
- Life Insurance
- 401(k) with company match
- Paid Time Off, Holidays, and Volunteer Hours
- Company Wellness Program
- Employee Assistance Program
- Short and Long Term Disability Insurance
- Pet Insurance
- Tuition Assistance Program
- Employee Recognition Program
Work Mode
This is a remote position.
Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law.



