Office Practicum is hiring a Product Marketing Manager to drive the strategy and execution for launching new products, features, and platform initiatives. You will own the end-to-end positioning of the OP platform and lead efforts to grow our market thought leadership.

What You'll Do

Lead product launches and major initiatives from initial planning through post-launch review.
Establish scope, objectives, success metrics, and required deliverables at kickoff.
Build and maintain detailed GTM frameworks and launch plans defining ownership, timelines, dependencies, approvals, and milestones.
Run structured project cadences including working sessions, stakeholder updates, and launch readiness reviews.
Document and communicate all decisions, changes, and action items clearly across teams.
Identify risks early, clarify their impact, and recommend solutions to keep initiatives on track.
Confirm internal readiness across Marketing, Sales, Customer Success, and Product teams before external release.
Track market trends, competitive positioning, and buyer needs to inform messaging and launch strategy.
Gather and synthesize voice-of-customer insights from customers, advisory groups, and internal teams.
Provide strategic direction for sales enablement materials and collaborate with content and creative teams on execution.
Support research efforts, including surveys and feedback initiatives, to validate positioning.
Lead a structured effort to elevate senior leadership as industry voices through webinars, events, blogs, and digital platforms.
Translate expertise into clear, compelling thought leadership in collaboration with subject matter experts.
Define launch success metrics in partnership with the Revenue team.
Collaborate with the Manager of Growth + Revenue Marketing to measure product adoption, usage, and pipeline influence.
Report launch outcomes and recommendations to senior leadership.
Track partner-driven product pull-through from joint webinars and co-marketing campaigns.
Ensure GTM process adherence by monitoring timelines, documenting outcomes, and leading post-launch retrospectives.

What We're Looking For

Proven ability to drive execution and accountability without direct authority.
Experience building structured, repeatable launch or operational frameworks.
Strong proficiency with Monday.com, Asana, Jira, or similar workflow management tools.
Experience creating launch plans that define scope, deliverables, dependencies, timelines, and ownership.
Ability to manage multiple concurrent initiatives without losing detail or momentum.
Skilled at running structured project cadences (kickoffs, working sessions, stakeholder updates, readiness reviews, retrospectives).
Demonstrated ability to identify risks, communicate their impact, and protect scope and timelines.
Ability to translate product strategy into clear, differentiated positioning.
Clear and confident communicator, comfortable presenting to senior leadership and collaborating cross-functionally.
Analytical mindset with the ability to define and interpret performance metrics.
Skilled at balancing strategic thinking with disciplined execution.
Highly organized and process-oriented.
Problem-solver who manages timelines, dependencies, and details without losing sight of overall goals.
Collaborative leader who builds trust across departments and drives alignment.
Committed to continuous improvement and strong execution.
5+ years of experience in product marketing, GTM program management, or cross-functional project leadership.

Nice to Have

Bachelor’s degree in Marketing, Communications, Business, or related field.
B2B experience in Healthcare IT.

Technical Stack

Monday.com
Asana
Jira

Team & Environment

You will collaborate closely with Marketing, Sales, Customer Success, Product, and Revenue teams.

Benefits & Compensation

Medical, Prescription, Vision, and Dental Insurance
Life Insurance
401(k) with company match
Paid Time Off, Holidays, and Volunteer Hours
Company Wellness Program
Employee Assistance Program
Short and Long Term Disability Insurance
Pet Insurance
Tuition Assistance Program
Employee Recognition Program

Work Mode

This is a remote position.

Office Practicum is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law.