Matter Labs was looking for a Product Marketing Lead

About the Organization We are an innovative technology company pioneering advanced blockchain infrastructure that enhances scalability and security for digital ecosystems. Our mission is to accelerate global adoption of cutting-edge cryptographic technologies by enabling high-performance, cost-efficient solutions suitable for diverse environments. We collaborate with financial institutions, enterprises, and global organizations exploring blockchain applications for settlement, payments, tokenization, and next-generation financial systems. About the Role We are seeking a Product Marketing Lead – Institutional & Enterprise who will define strategic positioning, understanding, and adoption of our technology among banks, fintechs, asset managers, corporates, and regulated market participants. You will develop narratives, go-to-market strategies, and industry-focused marketing programs that help traditional finance and enterprise stakeholders comprehend the value, feasibility, and business impact of our advanced technological approach. This role is ideal for someone who can translate sophisticated technological concepts into compelling, commercially relevant stories for executives, technical teams, and product buyers across the institutional ecosystem. What You'll Do Positioning & Messaging - Construct tailored narratives communicating our technology's value for enterprise and institutional use cases - Transform technical product capabilities into meaningful business outcomes for regulated financial institutions Go-to-Market & Launch Strategy - Lead GTM and launch planning for enterprise-focused products, integrations, and features - Collaborate with product, business development, compliance, and engineering teams Market Intelligence - Conduct comprehensive research on institutional blockchain landscape - Map buyer personas, decision-making processes, and industry pain points Content & Enablement - Generate high-quality materials for enterprise audiences: - Executive briefs - Solution one-pagers - Pitch decks - Institutional case studies - Whitepapers and product overviews - Market analyses - Develop frameworks supporting sales and partnership teams Stakeholder Engagement - Engage with financial institutions and ecosystem partners - Support industry event participation and regulatory discussions Measurement & Optimization - Define adoption and campaign performance KPIs - Utilize analytics to refine messaging and product-market fit Candidate Requirements - 5+ years in product marketing, enterprise marketing, solution marketing - Deep understanding of financial institutions and enterprise buyer behavior - Ability to articulate complex technical concepts - Experience collaborating across multifunctional teams - Proven narrative crafting skills for high-stakes audiences Preferred Qualifications - Marketing experience with financial sector entities - Understanding of advanced cryptographic technologies - Prior enterprise blockchain product launch experience - Global market and regulatory jurisdiction expertise