The Senior Product Marketing Manager at Ffive will lead product and solution marketing for F5’s Service Provider / Telco portfolio, focusing on communications service providers, mobile operators, broadband providers, and telecom infrastructure teams. This role defines messaging, positioning, go-to-market strategy, and portfolio storytelling while aligning with customer priorities and business outcomes.
What You'll Do
- Analyze market trends, customer needs, analyst perspectives, and competitive positioning to inform product and solution strategy.
- Define differentiated value propositions, messaging, and portfolio narratives aligned to customer priorities, buying motions, and target personas.
- Lead go-to-market planning for service provider products and related solutions in partnership with Product Management, Sales, and Marketing.
- Develop presentations, playbooks, battlecards, case studies, and FAQs to help sales and partners position and sell effectively.
- Create product- and solution-focused content, including blogs, webinars, videos, customer stories, and launch materials.
- Engage with customers and field teams to validate use cases, gather feedback, and strengthen messaging and go-to-market execution.
- Represent F5 with customers, partners, analysts, and industry groups to build market credibility and support portfolio awareness.
What We're Looking For
- Bachelor’s degree in marketing, computer science, engineering, business, or a related field; MBA/MA/MS preferred
- 10+ years of relevant service provider or telecommunications product marketing experience
- Strong understanding of customer-centric marketing, solution positioning, and value-based messaging
- Excellent written and verbal communication skills; ability to translate complex technical topics into clear, compelling messages
- Demonstrated project management skills and ability to collaborate cross-functionally
- Executive-level presentation skills with the ability to engage C-suite, sales, customers, and partners across virtual and in-person settings
Nice to Have
- Experience developing solution-led content and executing campaigns
- Proven ability to operate effectively in fast-moving, ambiguous environments while managing multiple workstreams and priorities
- Strong strategic and creative problem-solving skills, with the ability to simplify complex technical concepts into clear, differentiated messaging
- Familiarity with the application delivery and security market and key customer personas, including NetOps and SecOps
Technical Stack
F5 BIG-IP CGNAT, F5 BIG-IP Cloud-Native Edition, F5 BIG-IP Advanced Firewall Manager, F5 BIG-IP Cloud-Native Network Functions, traffic management, DNS, security, network infrastructure, cloud-native telecom architectures
Team & Environment
Cross-functional collaboration across Service Provider business unit, Product Management, Sales, Sales Engineering, and Corporate Marketing
Benefits & Compensation
- Incentive compensation
- Bonus
- Restricted stock units
- Health benefits (details available at https://www.f5.com/company/careers/benefits)
- PTO
- Relocation assistance (if applicable)
- Training and development
- Reasonable accommodations available upon request
Compensation: $149,600.00 - $224,400.00 salary range, restricted stock units, incentive compensation, and bonus.
Work Mode
Onsite role based in an office environment or customer facility or data center. May require being on call periodically or working outside normal working hours (evenings and weekends).
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.
