Responsibilities
- Build and maintain detailed buyer personas and ideal customer profiles to guide segmentation, messaging, and campaign strategies.
- Develop compelling product positioning and messaging that clearly differentiate us in a competitive landscape.
- Partner closely with Product Management to influence roadmap priorities based on market insights, customer feedback, and competitive analysis.
- Own the go-to-market strategy for new product launches and major updates, managing the cross-functional coordination needed for success.
- Lead creation of sales enablement tools—pitch decks, battlecards, and case studies—to empower sales and customer success teams.
- Drive consistent storytelling across all customer touchpoints—website, campaigns, and events.
- Partner with PR, demand generation, field marketing, and web teams to ensure alignment between GTM campaigns and core value propositions.
- Manage, coach and scale a bar-raising team of product marketers.
- Set up, measure and report on key OKRs for the PMM function.
Requirements
- 10+ years of PMM experience in enterprise software, preferably in AI, AI natives, Digital Natives or Cloud.
- 5+ years as a team leader in the PMM function.
- Proven success leading and scaling high-performing product marketing teams in fast-paced growth environments.
- Strong ability to translate complex technical features into business-oriented messaging for diverse audiences.
- Demonstrated experience building GTM strategies, launching new products, and achieving measurable awareness, adoption or pipeline growth.
- Comfortable operating cross-functionally with Sales, Product, and Engineering to align market strategy with execution.
- Exceptional analytical skills with a data-driven approach to decision-making and reporting.
Nice to Have
- Bachelor’s degree in engineering and MBA preferred.
