Responsibilities
- Summit Club+ Loyalty Strategy: Own the product vision, roadmap, and execution for Summit Club+, Backcountry's paid loyalty subscription. Partner with marketing, analytics, and finance to grow membership, improve retention, and increase member lifetime value. Define and evolve benefits, experiences, and mechanics that differentiate Summit Club+ in the market. Integrate loyalty touchpoints across the full customer journey.
- Lower Funnel Conversion & Experience: Own the cart, checkout, receipt, wishlist, and post-purchase experience. Lead CRO initiatives across the lower funnel, balancing speed, clarity, trust, and margin. Ship high-quality improvements iteratively in close partnership with engineering.
- Data-Driven Growth & Cross-Functional Leadership: Define success metrics for loyalty and funnel initiatives and use experimentation to prioritize work. Adjust strategy based on performance data and market signals. Work closely with engineering, design, marketing, merchandising, analytics, and operations to translate business goals into product requirements.
Benefits
- Direct Business Impact: Own two revenue-critical areas with direct influence on conversion, margin, and customer lifetime value.
- AI-First Environment: Work on a team that uses AI as a genuine upgrade to quality and speed, from pulling live context to spinning up prototypes to automating repetitive workflows.
- Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
- Competitive Benefits – Canada: Comprehensive benefits including paid time off, RRSP match, group benefits, and employee discounts across portfolio brands.
- Competitive Benefits – US: Comprehensive benefits including paid time off, 401(k) match, medical, dental, vision, supplemental coverage, and employee discounts across portfolio brands.
Work Arrangement
Hybrid
Additional Information
- The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. We are committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please contact hrbenefits@cscshared.com. For Ontario applicants, this posting is for an existing vacancy. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
