Responsibilities
- Lead the creation and implementation of product marketing strategies and offerings across the Marketing Services portfolio
- Gain in-depth knowledge of target markets, buyer personas, industries, and application scenarios to shape compelling positioning and communication
- Track industry developments, competitor actions, and user insights to iteratively enhance product positioning and value propositions
- Establish and manage clear value propositions, market positioning, and narrative frameworks that set offerings apart
- Work closely with Product Management to convert product features, development roadmaps, and strategic goals into market-ready offerings
- Develop high-impact marketing materials that communicate product value, such as messaging guides, presentation decks, use cases, and supporting content
- Assist in planning market entry strategies and product rollouts, ensuring services are well-positioned and easily understood
- Coordinate with Customer Engagement, Go-To-Market, and Marketing teams to boost market visibility and ensure messaging is accurate, compliant, and effective
Work Arrangement
Hybrid
