Trafilea is looking for a Product Manager AI Personalization to own and evolve the TrafiPersonalization Engine, a hybrid platform combining Machine Learning models, Generative AI, and rules-based logic. You'll transform behavioral data and product signals into intelligent, scalable personalization that drives CVR, AOV, and retention across PDP, checkout, email, loyalty flows, and beyond. We're building the AI Growth Engine that powers the next generation of consumer brands.
What You'll Do
- Deploy ML and Generative AI use cases, including LLMs, embeddings, and prompt-based systems.
- Design personalized prompts, smart product bundles, dynamic flows, and AI-driven messaging.
- Define behavioral inputs, decision logic, and fallback strategies.
- Own the vision and roadmap for the TrafiPersonalization Engine.
- Translate business needs into rules logic, APIs, event triggers, and scalable data schemas.
- Ensure real-time personalization across web, CRM, checkout, and lifecycle systems.
- Partner with Growth teams to launch high-ROI personalization initiatives.
- Define experimentation scope and KPI tracking, including CVR uplift, RPV, CTR, and LTV.
- Enable lifecycle and funnel teams to personalize at scale.
- Act as orchestrator across Engineering, Data Science, CRM, UX, and Analytics.
- Drive rollout plans, QA strategy, documentation, and adoption.
- Evangelize personalization strategy across brands and squads.
What We're Looking For
- 5+ years in Product Management, ideally in personalization, MarTech, or growth tech stacks.
- Experience working with AI-Gen models, ML systems, recommendation engines, or personalization platforms.
- Strong understanding of CDPs (Segment, mParticle), behavioral data modeling, and decisioning logic.
- Experience defining experimentation frameworks and tracking business impact.
- Systems thinker who can design architecture and execute at feature level.
- Strong documentation and async communication skills.
- Experience in multi-brand, fast-paced eCommerce or SaaS environments.
Nice to Have
- Hands-on familiarity with Segment, Klaviyo, Shopify APIs, Contentful, GA4, Amplitude, or Mixpanel.
Technical Stack
- Segment
- mParticle
- Klaviyo
- Shopify APIs
- Contentful
- GA4
- Amplitude
- Mixpanel
Team & Environment
You will partner with Data Science, AI Engineers, CRM, and Growth PMs, acting as an orchestrator across Engineering, Data Science, CRM, UX, and Analytics.
Work Mode
This is a fully remote, global position.
Trafilea is an equal opportunity employer.
