Experian is hiring a Product Manager to lead the Impact Squad within the Activation Tribe. You will be responsible for evolving an analytical ecosystem that supports the entire Marketing Services strategy, moving from descriptive reports and standalone metrics to a strategic performance platform.
What You'll Do
- Define the standard methodology for calculating ROI for studies and campaigns.
- Define the vision for the measurement stack (attribution, lift, incrementality).
- Evolve manual reports into recurring measurement products.
- Integrate multi-channel data.
- Structure benchmarks by segment/industry.
- Work with signals and models for performance feedback.
- Guarantee methodological consistency for the sales team and active client portfolio.
What We're Looking For
- Experience in AdTech, Marketing Analytics, and/or Performance Marketing.
- Knowledge of attribution models and incremental testing.
- Marketing Mix Modeling expertise.
- Understanding of media metrics (CTR, CPA, CPM, ROAS).
- Ability to collaborate with data scientists and data analyst teams.
- Experience with dashboards and analytical tools.
Team & Environment
You will be the Leader of the Impact Squad within the Activation Tribe.
Experian is dedicated to creating a better future by expanding opportunities for people and businesses. We foster an inclusive culture and an environment where people can balance their careers with personal commitments and interests, with a people-first approach. We are a Great Place To Work™ in 24 countries, hold the international Top Employers certification, and have a 4.6 rating on Glassdoor.
