U-Haul is looking for a Product Co-Founder to build a new Competitive Intelligence AI Platform for B2B SaaS companies. In this role, you will be responsible for shaping the product from discovery through development and launching the go-to-market strategy.

What You'll Do

Conduct deep customer discovery to validate the ideal customer profile and value proposition.
Evolve the product's framework from 'urgency + impact' to 'connected storylines over time'.
Design a product experience that makes competitive intelligence feel like having a strategic analyst.
Define and measure product-market fit metrics.
Advance the AI from single-prompt analysis to multi-stage reasoning that connects data points across time.
Design pattern recognition features that surface 'what this means' not just 'what happened'.
Work with the tech co-founder to improve insight quality through better prompting and data models.
Build feedback loops that make the AI smarter over time.
Develop product-led growth strategies to convert trial users to paying customers.
Create in-product experiences that demonstrate value within the first 24 hours.
Help articulate positioning against both manual research and traditional competitive intelligence tools.

What We're Looking For

3-5 years of B2B SaaS product management experience.
A data product background, understanding how users consume insights, analytics, or intelligence tools.
An obsession with customer discovery, including personally conducting 50+ customer interviews and quickly identifying problem-solution fit.
Comfort with AI products, understanding LLM capabilities, prompt engineering, and how to build products that get smarter over time.
A builder mentality: ability to move fast, make decisions with incomplete information, and iterate based on feedback.