McCormick is hiring a Principal Data Scientist, Global Marketing Measurement and Optimization. In this role, you will bring the data science expertise needed to lead projects that drive a better understanding of short- and long-term marketing effectiveness. You will be responsible for designing and implementing next-generation technical modeling that powers McCormick’s marketing measurement and optimization program to enable better decision making.
What You'll Do
- Lead the design and implementation of next-generation media measurement and optimization capabilities, integrating marketing mix, long-term brand equity measurement, in-flight measurement (e.g., lift studies, A/B testing), and pre-market factors that affect media (e.g., creative testing).
- Develop media-driven volume forecasting tools to integrate into McCormick’s demand forecasting platform.
- Drive and leverage external connections to find new and improved tools and approaches to bring into McCormick.
- Partner with vendors used for outsourced models, serving as lead consultant on technical methodology alignment integration with new capabilities.
- Develop training content that enables business partners to use marketing optimization capabilities more effectively.
What We're Looking For
- Bachelor’s degree in Mathematics, Statistics, Engineering, Data Analytics/Science, or a closely related field.
- 8+ years’ experience in data science, with media analytics expertise.
- Demonstrated sound understanding of concepts, principles and practices in Marketing and Sales.
- Understanding of the business and technical aspects of Marketing Mix Modeling, Media Effectiveness Testing tools (Lift, A/B, etc.), Creative Testing, and proficiency for the evolution of and other tools in the Media Effectiveness Space.
- Demonstrated skills and results in analyzing complex datasets, generating insights and building robust statistical models.
- Demonstrated ability to connect the dots between complex data/analytics and business understanding.
- Proficiency with building dashboards for business users using data visualization software (Power BI preferred).
- Expertise in SQL and Python coding.
- Demonstrated experience with building data models, machine learning & AI.
- Comfortable working with structured and unstructured data sources, e.g. syndicated data, SAP.
- Proven project leadership experience with demonstrated success in balancing multiple projects in a fast-paced environment; foresees and addresses issues before they become significant obstacles.
- Strong technical curiosity, a passion for problem solving and the ability to uncover richness of analytic insight that translates to business opportunity.
- Demonstrated agile learning skills; ability to learn new technology, skills & tools quickly and easily.
- Ability to synthesize analytic learnings and translate into compelling stories for a business audience.
- Effective at building collaborative, cross functional and cross-geography partnerships.
- Excellent written communication and presentation skills.
- Ability to travel internationally, as needed (0-5%).
- Strong personal leadership, including attention to detail, quality of work and bias toward action.
Nice to Have
- CPG or Food/Bev experience.
Technical Stack
- SQL
- Python
- Power BI
- SAP
Benefits & Compensation
- Competitive compensation
- Career growth opportunities
- Flexibility and Support for Diverse Life Stages and Choices
- Wellbeing programs including Physical, Mental and Financial wellness
- Tuition assistance
- 401k
- Health insurance
- Paid time off
- Compensation range: $103,520 - $181,150
Work Mode
This is a hybrid position based in Hunt Valley, Maryland.
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
