LegalMatch Philippines is looking for a PPC Optimization Specialist to manage and optimize our paid search and social advertising efforts. In this remote role, you will work closely with stakeholders to develop effective strategies that drive traffic, increase conversions, and maximize ROI.
What You'll Do
- Audit existing campaigns to identify areas for optimization and improvement.
- Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
- Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
- Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
- Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
- Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep audience insights.
- Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
- Stay up to date with industry trends and best practices in PPC advertising.
What We're Looking For
- Bachelor's degree in Marketing, Advertising, or a related field.
- Analytical mindset and ability to interpret campaign data to drive results.
- Prior experience as a PPC Specialist or similar role.
- Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.).
- Proficiency in managing and optimizing PPC campaigns.
- Ability to conduct keyword research and optimize ad copy.
- Able to assess and explain which default settings across various paid advertising platforms should be kept or changed along with the reasoning.
Nice to Have
- Google Ads certification.
- Lead Generation Conversion Optimization experience.
- E-commerce conversion optimization experience.
- Experience in setting up and testing campaigns from scratch.
Technical Stack
- Google Ads
- Bing Ads
- Social media advertising platforms
Team & Environment
You will join a dynamic and innovative environment, collaborating with passionate individuals committed to continuous improvement.
Work Mode
This is a fully remote position open to global candidates.
LegalMatch Philippines is an equal opportunity employer.
