Job Title: Performance Marketing SpecialistWorking Hours: CST
About the Role:
Ready to power up digital marketing for small and midsized businesses? Join Pavago's client, a top-ranked digital marketing agency that crafts high-impact strategies, custom websites, and creative branding across industries like construction, retail, tourism, medical, and ecommerce.
As a Performance Marketing Specialist, you'll be the mastermind behind paid advertising campaigns on Google Ads and Meta Ads. In this internal-facing role, you'll transform strategic blueprints from our Marketing Strategists into razor-sharp, results-driven ad campaigns. Your mission: uncover growth opportunities and keep us skating ahead of digital marketing trends.
Responsibilities:
- Campaign Management: Build, launch, and optimize ad campaigns across Google Ads, Meta Ads, and other platforms (bonus points for LinkedIn, TikTok, X/Twitter expertise).
- Strategy Execution: Deploy advanced tactics like surgical audience segmentation, precision bid adjustments, and killer A/B testing to drive results.
- Budget & Goals: Manage campaign budgets with laser focus, define crystal-clear goals, and align ad performance perfectly with client objectives.
- Analytics & Optimization: Deep-dive into campaigns using Google Analytics, Looker Studio, and other tools to unearth optimization goldmines.
- Collaboration: Sync up with SEO, creative, and strategy teams to create seamlessly integrated campaigns across platforms.
- Innovation: Hunt down new advertising opportunities and share insights to level up our collective team knowledge.
Requirements:
Experience:
- 3+ years in digital advertising, with hands-on campaign management across multiple platforms.
- Experience working remotely or within distributed teams is a big plus.
Technical Skills:
- Pro-level skills in Google Ads, Meta Ads Manager, Google Tag Manager, and Google Analytics.
- Wizard-level at troubleshooting tracking systems and ensuring reporting precision.
- Familiar with Looker Studio and other marketing tools (SEMrush, etc.).
- Communication ninja—can translate complex technical concepts into crystal-clear language for non-technical clients.
- Comfortable navigating Zoom, Teams, Google Meet, and Loom for meetings and client updates.
- Rock-solid verbal and written English communication skills.
Soft Skills:
- Strategic thinker with laser-sharp attention to detail.
- Data-driven with analytical superpowers.
- Hyper-organized with time management that'd make a Swiss watch look sloppy.
- Collaborative team player who's always proactive.
- Adaptable problem-solver who thrives in high-octane environments.
- Bursting with enthusiasm and passion for digital marketing.
Why You're a Perfect Fit:
- You're pumped about digital advertising's potential to transform small and medium-sized businesses.
- Your curiosity drives you to constantly explore new tools, trends, and strategies.
- Collaborating with diverse teams and sharing insights is your jam.
- You value flexibility, autonomy, and delivering knockout results.
- Remote work is your natural habitat, and you're available during U.S. Central Time business hours.
Interview Process:
- Application Review: We'll carefully assess your resume and qualifications.
- Initial Screening: Quick video call with our Talent Team to get to know you.
- Technical Interview: Deep-dive discussion with our Digital Advertising Lead.
- Final Interview: Meet with senior leadership to explore culture fit and collaboration potential.
- Offer Stage: We'll extend an offer to the candidate who knocks our socks off.
Apply Now:
Ready to accelerate your career with a leading digital marketing agency?Submit your resume showcasing your experience and why you're the perfect match for this opportunity.
