HEY HOLY is looking for a Performance Marketing Manager (m/w/d) specializing in Paid Search. You will be responsible for developing, implementing, and managing paid search campaigns to acquire qualified new customers for our DTC dog nutrition brand. Your role is central to analyzing data, testing new strategies, and optimizing campaigns across the full funnel.

What You'll Do

Develop, implement, and manage paid search campaigns (primarily Google & Microsoft Ads) across all funnel stages to acquire qualified new customers.
Create targeted search strategies based on existing search performance and implement them with internal and external partners.
Analyze search intent and audience behavior using keyword data, search insights, reviews, and community feedback to develop relevant messaging hypotheses.
Test new formats, channels, and experimental setups (e.g., Performance Max, Demand Gen, Reddit Ads) and turn them into scalable growth paths.
Evaluate campaign data and user journeys to derive concrete optimization measures for keywords, ad copy, audiences, landing pages, and bidding strategies.
Plan and manage the budget based on efficiency and growth goals, ensuring optimal allocation between brand, generic, and prospecting campaigns.
Stay on top of current SEA trends, AI features, tests, and best practices and integrate them into the search strategy.

What We're Looking For

At least 3 years of experience in SEA / Paid Search.
Experience ideally in a D2C or e-commerce environment, with a focus on full-funnel new customer acquisition.
Expert in Google Ads and Microsoft Ads, and familiar with GA4.
Strong understanding of all relevant SEA KPIs, ability to analyze data, spot patterns, and translate insights into hypotheses and optimizations.
Understanding of how dog parents think – their needs, search behavior, and pain points.
Highly structured, independent, detail-oriented, proactive, and execution-driven work style.
Enjoy testing new formats and channels, evaluating results, and turning them into scalable approaches.
Strong English language skills.

Nice to Have

Experience with attribution tools or Performance Max setups.
German language skills.

Technical Stack

Google Ads
Microsoft Ads
GA4

Team & Environment

You'll be joining a team growing from 20 to over 35 by the end of 2026.

Benefits & Compensation

Flexibility to work from the office in Frankfurt am Main, hybrid, or fully remote in Germany.
Individual training/certification budget.
Lots of responsibility and creative freedom with real ownership areas.
Fast development possible in responsibility, competence, and perspective.
Open and honest communication with direct exchange and clear feedback.
Access to Corporate Benefits and Wellpass.
Free HEY HOLY dog food.

Work Mode

This role offers a hybrid work model from our office in Frankfurt am Main, Germany, or fully remote within Germany.

We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe.