What You'll Do
Lead end-to-end performance marketing across digital and non-digital channels, focusing on paid search, paid social, and direct mail to generate high-intent signups and demo requests. Develop and execute campaigns that resonate with finance and accounting professionals, balancing immediate conversion goals with long-term brand building.
Design and run structured experiments to optimize copy, creative assets, audience targeting, and bidding strategies. Partner closely with design to develop and refine ad creatives and landing pages, ensuring alignment with conversion goals. Continuously explore new channels and tactics, testing for scalability and efficiency.
Implement and maintain tracking infrastructure to enable accurate attribution and reporting. Use insights from data to adjust spend, reallocate budgets, and double down on high-performing initiatives. Monitor competitive trends and industry shifts to identify emerging opportunities.
Requirements
- 3–6 years of experience managing performance marketing for B2B SaaS brands
- Demonstrated success driving measurable pipeline growth, not just traffic or visibility
- Strong technical command of Google Ads, Meta Ads Manager, and experience with LinkedIn and Twitter advertising
- Proficiency in conversion tracking, UTM parameters, and multi-touch attribution models
- A blend of analytical rigor and creative skill—able to write or direct compelling, audience-specific copy
- Curiosity about non-digital channels such as direct mail and affiliate partnerships
- Experience building marketing systems from the ground up in fast-paced, resource-constrained environments
Preferred Qualifications
- Background marketing to finance teams, CFOs, or accounting professionals
- Familiarity with HubSpot, Salesforce, or Clay for lead tracking and outreach
- Hands-on experience in landing page optimization and conversion rate improvement
- Prior role as an early marketing hire in a startup setting
Benefits
The product has earned widespread acclaim, with hundreds of 5-star reviews on G2. It is supported by leading investors such as YC, YC Continuity, Valar, Seedcamp, WndrCo, Moonfire, and Bradley Horowitz, VP of Product at Google.
