bachert&partner is the leading provider of natural supplementary feed for horses. We are looking for a Performance Marketing Lead (m/w/d) to take over and scale our performance marketing activities, primarily Meta Ads, for our growing e-commerce business.
What You'll Do
- Take over planning, implementation, and optimization of Meta Ads campaigns and potentially other channels.
- Develop data-based strategies to scale advertising campaigns.
- Conduct A/B testing of creatives, copy, and target audiences.
- Monitor and analyze relevant KPIs (ROAS, CTR, CPA, etc.).
- Manage external stakeholders for other areas (e.g., SEA).
What We're Looking For
- Experience in performance marketing, specifically in managing Meta Ads.
- Knowledge of how to reach target audiences and increase conversions.
- Analytical thinking and confident handling of Business Manager & tracking tools.
- Independent and structured way of working.
Nice to Have
- Experience in an e-commerce / D2C environment, ideally in the animal or natural products sector.
Technical Stack
- Meta Business Manager
- Tracking tools
Team & Environment
External stakeholders are currently managing performance marketing channels.
Benefits & Compensation
- 35-hour work week.
- 30 days of vacation.
Work Mode
This is a hybrid role primarily remote, with 1-2 days per week in the office preferred. The position is based in Germany.
bachert&partner is an equal opportunity employer.
