About the Role
The role involves managing and refining digital marketing strategies to maximize customer acquisition and return on ad spend. You will oversee campaign execution, analyze performance metrics, and collaborate with cross-functional teams to align marketing efforts with business goals.
Responsibilities
- Lead the development and execution of performance marketing strategies
- Manage paid acquisition channels including search, social, and programmatic platforms
- Optimize campaigns for cost efficiency and conversion performance
- Use analytics tools to track, report, and interpret marketing data
- Collaborate with creative teams to develop high-performing ad content
- Oversee budget allocation across channels to maximize ROI
- Test and iterate on audience targeting strategies
- Implement A/B testing frameworks for landing pages and ads
- Monitor key performance indicators and adjust strategies accordingly
- Work closely with product and engineering teams to track user behavior
- Ensure compliance with advertising platform policies
- Manage relationships with external vendors and agencies
- Develop attribution models to assess channel effectiveness
- Stay current with digital marketing trends and platform updates
- Produce regular performance summaries for leadership review
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with office and remote flexibility
Team
Collaborative team focused on growth and data-driven decision-making
Growth Philosophy
We prioritize scalable, measurable marketing strategies that align with long-term business objectives. Every campaign is designed to generate clear insights and incremental improvement.
Tech Stack
Marketing efforts are supported by tools including Google Analytics, Salesforce, HubSpot, Looker, and custom dashboards for real-time performance monitoring.
Available for qualified candidates
