Responsibilities
- Assist in the daily management of core paid acquisition channels or DSPs (e.g. Meta, TikTok, Google, etc.)
- Support the creation of scalable acquisition funnels by ensuring proper tracking implementation and gathering data insights
- Actively participate in the testing loop by preparing new ad concepts, organizing creative assets, and setting up audience tests
- Monitor campaign and funnel performance using our core tools (Voluum, GA4, internal dashboards) and promptly flag any critical changes or performance anomalies
- Pull, clean, and organize performance data (CPA, ROAS, retention) to support weekly and monthly strategic reviews
- Maintain and update internal reporting documents and dashboards
- Support the creative briefing process by gathering performance data and communicating required asset changes and successful angles to the content team
- Collaborate with Product and Content teams to assist in the launch and testing cycles for landing pages, focusing on conversion rate improvements
- Assist in documenting and implementing systems designed to streamline creative testing speed and reduce fatigue
- Build initial rapport with key traffic source representatives, assisting the Senior team in managing communications and reporting performance
- Research and document potential new acquisition opportunities (networks, formats, tools, etc.)
- Stay up-to-date on platform rules, policy changes, and algorithm shifts
Requirements
- Minimum 1 year of experience required in performance marketing or user acquisition
- You have explored and understand the basic structures of major ad platforms (like Meta, TikTok, Google, etc.)
- Ability to quickly learn and master new software, dashboards, and platform interfaces
- You have a good eye for what makes an ad hook effective, and you possess strong analytical skills (comfortable with data/Excel) to learn how to translate data into creative briefs
- You are fluent in English and can clearly articulate thoughts and findings
- You are motivated, take full ownership of your tasks, and commit to achieving goals
- You thrive in a fast-paced environment and prioritize execution and speed
- You are meticulous with data and possess a strong desire to learn the why behind performance
- You actively seek feedback and are eager to grow in the field of paid acquisition
Nice to Have
- Knowledge of basic online marketing metrics (CPM, CTR, CPA)
- Familiarity with any analytics or tracking tool (e.g., GA4, Voluum, or basic platform reporting setups)
- Experience in sensitive or regulated verticals (e.g. dating, femtech, telehealth, etc.)
