Paired is looking for a Performance Copywriter to own and execute the prelander and presale strategy for our direct-to-consumer wellness brand. In this remote role, you will write high-converting copy designed to drive measurable revenue impact across the entire marketing funnel.
What You'll Do
- Write high-converting prelanders designed to warm top-of-funnel traffic.
- Build long-form presale pages that address objections and drive belief shifts.
- Develop advertorials, comparison pages, authority pages, and educational funnels.
- Create structured narrative flows aligned with creative angles and media buying strategy.
- Align messaging across funnel stages (TOF / MOF / BOF) and translate customer awareness levels into targeted copy.
- Use GA4 insights, CRO data, and performance metrics to refine messaging and improve key metrics like bounce rate and CVR.
- Develop multiple copy angles based on creative briefs and continuously iterate based on A/B testing results.
- Optimize hooks, headlines, CTA placement, and content flow.
- Partner with CRO teams to improve page structure and performance.
- Execute based on direction from the Creative Director and Head of Ecom, aligning with brand positioning.
- Translate performance data into actionable copy improvements and contribute to quarterly creative and funnel strategy planning.
What We're Looking For
- Proven experience writing prelanders and presale pages that generated significant revenue (7-figure+ preferred).
- Strong understanding of direct response psychology and buyer behavior.
- Solid background in DTC ecommerce environments.
- Experience creating advertorial-style funnels and conversion-focused pages.
- Ability to write both long-form and short-form high-converting copy.
- Comfortable working in a data-driven, performance-focused environment.
- Strong understanding of funnel structure and customer journey.
Nice to Have
- Experience in health, wellness, or supplement brands.
- Experience working closely with media buying teams.
- Experience building full presale systems, not just individual pages.
- Familiarity with GA4, heatmaps, and CRO frameworks.
Technical Stack
- GA4
Team & Environment
You will work with a high-performing ecommerce growth team, reporting to the Creative Director and Head of Ecom.
Benefits & Compensation
- Competitive salary – based on experience and performance.
- Remote flexibility – work from anywhere.
- Performance-based incentives tied to results.
- Opportunity to work with a high-performing ecommerce growth team.
Work Mode
This is a fully remote position open to candidates worldwide.
Paired is an equal opportunity employer.
