BigCommerce is looking for a Partner Marketing Manager to own marketing strategy and campaign execution with our Value-Added Resellers (VARs) and ERP ecosystem partners. You will provide cross-functional leadership for partner-marketing activities and serve as the primary marketing contact for our top technology partners, helping us fulfill our mission to help merchants sell more at every stage of growth.
What You'll Do
- Work with VARs and ERP integration partners to strategize and execute campaigns both to and through partners.
- Identify joint co-marketing opportunities and lead execution of campaigns through partner channels.
- Define, build, and execute joint partner marketing GTM strategies and campaigns to drive net new BigCommerce merchants.
- Develop scalable marketing assets, campaigns, content, and engagement strategies to serve partners.
- Lead and skillfully project manage across a matrixed environment, maintaining alignment with Demand Generation, Product Marketing, Content Marketing, and Channel Sales.
- Develop, analyze, and deliver regular reporting and insight on partner, campaign and opportunity performance.
- Manage individual project budget tracking, and own forecasted return and performance projections across partner marketing activities.
- Champion partners within BigCommerce to ensure a world-class partner experience.
What We're Looking For
- 5+ years of SaaS software/technology marketing experience, preferably in ecommerce.
- At least 2+ years focused on partner marketing in the ERP and/or VAR ecosystem.
- 3+ years experience in strategic/tactical campaign management and event management to drive awareness and lead/qualified opportunity creation.
- Ability to adapt through fast-paced, high-growth, dynamic environments, while operating in a matrixed organization.
- Analytical with a high degree of business acumen, along with the ability to analyze marketing data and derive insights.
- Good understanding of industry standard channel programs.
- An expert collaborator and communicator with excellent communication (written and verbal), presentation, reporting, and client/partner relationship skills.
- Outstanding project management and organizational skills.
Nice to Have
- Bachelor’s degree, ideally in marketing, business or similar field.
- Experienced Marketer with an amazing portfolio of partner campaigns that demonstrate deep understanding of account-based, field, and events marketing.
- Proven experience on cross-functional teams, creating success and instilling best practices.
Team & Environment
You will work in a cross-functional, matrixed environment.
Benefits & Compensation
- Compensation range: $84,000-$141,000.
- We are passionate about growing employee’s careers and providing an incredible experience.
- We empower people and customers to build, innovate and grow, to redefine the ecommerce industry.
- We celebrate the unique histories, perspectives and abilities of every employee.
Work Mode
This role operates on a hybrid work model.
We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment.
