Goodway Group is hiring a Part-Time Senior Copywriter to be a creative and strategic storyteller. You will craft compelling copy across a variety of channels, from digital ads and landing pages to brand messaging, email campaigns, and video scripts. Your work will transform strategy and insights into copy that drives attention, engagement, and conversion.
What You'll Do
- Write clear, compelling, and performance-driven copy across paid, organic, and owned channels.
- Adapt tone and voice for various audiences and brands with fluency.
- Collaborate with strategists and creatives to shape messaging that aligns with audience insights and goals.
- Interpret briefs and participate in creative brainstorms and ideation sessions.
- Partner with media/analytics teams to translate performance data into creative insights and structured messaging tests; iterate headlines based on results.
- Develop assets including digital ads, landing pages, email sequences, video scripts, case studies, and social posts.
- Ensure all content reflects brand guidelines and strategic intent.
- Contribute to sales enablement and leadership communications by shaping and polishing pitch decks and narrative outlines.
- Edit and proofread copy for clarity, grammar, and consistency.
- Own final polish of written deliverables across select projects.
- Ensure compliance and accessibility (disclaimers, legal/industry requirements, platform policy) are addressed in copy.
- Present concepts and creative insights in monthly/quarterly reviews and QBRs; tie recommendations to business impact and next actions.
- Occasionally present copy to clients and lead messaging workshops during client onboarding as needed.
- Track measures of success: quality and volume of ad copy delivery, collaboration with creative strategists/designers, and client satisfaction with creative output; report progress.
- Provide feedback and coaching to junior copywriters.
- Support internal content efforts, such as agency blog posts, playbooks, and pitch decks.
Team & Environment
You will partner closely with designers, strategists, and performance marketers as part of a collaborative creative team.
Work Mode
This role is remote-first and open to candidates based in the U.S. or UK.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
