Requirements
- Experience in managing paid social campaigns (Meta, TikTok), with a strong emphasis on a mobile-first or app-centric environment (either in-house or at an agency).
- Proven leadership capabilities experience in a team lead or mentorship role, showcasing your ability to guide and develop a team.
- Experience in mobile marketing, demonstrating a deep understanding of the app ecosystem.
- Comprehensive understanding of full-funnel marketing strategies and the ability to execute campaigns that map to each stage of the user journey.
- Strong knowledge of the Meta and TikTok platform APIs and SDKs, with hands-on experience being a significant advantage.
- Familiarity with various marketing attribution models, incrementality testing (Geo-Lift and Meta User Split Test), and the principles of Media Mix Modeling (MMM).
- Familiarity with MMP/BI/measurement tools such as AppsFlyer, Looker, Firebase or equivalent.
- Strong analytical skills with the ability to extract insights and take action quickly.
- A test-and-learn mindset - always curious and pushing for better.
- Self-starter energy: autonomous, organised, and outcome-oriented.
- Excellent communication skills and a team-first mentality.
- Passionate about sustainability and excited by our mission.
Work Arrangement
Hybrid
Additional Information
- We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media to get a good overview of Too Good To Go. Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.
