Rockefeller Philanthropy Advisors seeks a Paid Social Media Buyer to lead and scale paid social campaigns for a fast-growing, sustainability-focused beauty brand. You will oversee paid strategy across major platforms, test new channels, and drive data-informed decisions to optimize return on ad spend.
What You'll Do
- Manage and optimize paid social campaigns across Meta, TikTok, and Pinterest from strategy to execution.
- Test and scale performance on emerging platforms such as Snapchat, Reddit, and AppLovin.
- Develop and run incrementality tests to measure channel impact and refine media spend decisions.
- Deliver insights using analytics tools like GA4, Northbeam, and PowerBI to guide creative and strategy.
- Lead budget pacing, media mix planning, and ROAS optimization.
- Collaborate cross-functionally with eCommerce, creative, influencer, and brand teams on launches and campaigns.
- Partner with web teams to run A/B tests on landing pages aimed at boosting conversion rates.
- Maintain regular reporting on campaign performance, testing outcomes, and strategic growth areas.
- Manage platform reps and vendor relationships to stay ahead of beta tests and platform innovations.
What We're Looking For
- Minimum 5 years of hands-on experience in performance marketing, with a focus on paid social.
- Demonstrated success scaling campaigns on Meta, TikTok, and Pinterest.
- Experience with incrementality testing, lift analysis, and channel performance evaluation.
- Strong grasp of CRO and landing page testing frameworks.
- Proficient in Northbeam and GA4, and familiar with Wrike, GSuite, Slack, and social ad platforms.
- Analytical, detail-oriented, creative, and highly collaborative.
- Passionate about beauty, wellness, and sustainability-centered brand missions.
Nice to Have
- Experience with other channels such as YouTube, CTV, paid search, or Amazon.
Technical Stack
- GA4
- Northbeam
- PowerBI
- Wrike
- GSuite
- Slack
- Social ad platforms
Team & Environment
You will collaborate cross-functionally with eCommerce, creative, influencer, and brand teams. Our culture is mission-driven, sustainability-focused, and provides an inclusive work environment.
Benefits & Compensation
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Paid time off: vacation, sick leave, and company holidays
- Parental leave
- Professional training and development opportunities
- Wellness resources and initiatives
- Inclusive work environment with a mission-driven culture
- Compensation: $80,000–$110,000 based on experience and qualifications.
Work Mode
This is a remote position open to candidates within the United States.
Rockefeller Philanthropy Advisors is an equal opportunity employer.
