Novakid School is looking for a Paid Search Specialist to join our Performance Marketing Team. You'll be responsible for planning, creating, and managing PPC campaigns across various channels to meet our acquisition strategy and targets. At Novakid, our vision is to change the way ESL children learn English by making it more engaging, effective, fun, and accessible.
What You'll Do
- Plan, create, and manage PPC campaigns across a variety of channels according to Paid Search strategy and targets.
- Conduct keyword research and management to optimize bids.
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.
- Perform daily account management of PPC campaigns, reviewing performance and maintaining budgets.
- Write engaging and concise copy to modify CTAs on ads and landing pages to boost performance.
- Monitor, evaluate, and present campaign performance by generating weekly and monthly performance reports.
- Manage and edit campaign budgets and adjust bids to optimize ROAS.
- Track daily, weekly, and monthly KPIs to identify opportunities for improvement.
- Report KPIs to the rest of the team regularly via various dashboards.
- Ensure campaigns are aligned across multiple channels to avoid wasted spend.
- Work alongside other Performance marketers to meet business goals.
- Manage, review, and perform daily account responsibilities associated with all active Search Platforms.
What We're Looking For
- 3+ years experience managing campaigns on Google Ads.
- Experience in managing budgets of $100k and higher on a monthly basis.
- Proven experience with Google Analytics.
- Strong experience in either of the markets: Türkiye, Israel, MENA, Romania.
- Operational knowledge of Google Sheets/Excel and Google Slides/MS PowerPoint.
- Fluent English - speaking and writing at C1 level.
- Strong attention to detail and interpersonal skills.
- Analytical mindset with research and problem solving skills.
- Passion for Paid Search and digital marketing.
- Growth mindset and Can-do attitude.
- Outstanding ability to think creatively, and identify and resolve problems.
- Excellent analytical, organizational, project management and time management skills.
Nice to Have
- Proficiency in one of the regional languages is a huge plus.
- 3 or more years experience in PPC Platforms and tools (SA360, Kenshoo, Marin, etc.) is a plus.
Technical Stack
- Google Ads, Bing, Naver
- Google Analytics
- Google Sheets, Excel, Google Slides, MS PowerPoint
- SA360, Kenshoo, Marin
Team & Environment
You'll be part of the Performance Marketing Team within the Marketing Team. The team totals around 50+ people.
Benefits & Compensation
- Remote work.
- Opportunity to work in an innovative, fast-growing edtech company.
- A creative and collaborative work environment.
- Comprehensive professional development and leadership growth opportunities.
- The chance to have a meaningful impact on the lives of young learners around the world.
- Unlimited holidays.
Work Mode
This is a remote position open to candidates in Istanbul, İzmir, Türkiye.
Novakid School is an equal opportunity employer.
