Rentokil Initial is hiring a Paid Search Specialist to join the digital marketing team. You will make an impact by optimizing and rolling out key recommendations for global PPC campaigns, driving conversions and increasing ROI. You will report to the Paid Media Manager and work to improve paid search performance across key global markets.
What You'll Do
- Deliver the operational implementation of Rentokil Initial's Paid Media Strategy in conjunction with the Paid Media Manager.
- Provide markets with support and advice on optimization strategies and best practices for Paid Search management.
- Assist with strategy and planning for improving and maximizing the global ROI of paid media.
- Execute paid search conversion rate tests, collect performance data, and extract spend, conversion, and keyword insights into actionable optimization plans.
- Create and maintain best practice documents and guides to share with markets.
- Pro-actively test, evaluate and maximize the efficiency of Google product betas, incorporating successful ones into best practices.
- Maintain strong market relationships, keeping them updated on campaign progress and success.
- Monitor, analyze, and provide detailed reports and recommendations on paid media performance for markets, including audits and ROI analysis.
- Investigate account and agency issues and source best-practice resolutions.
- Support Quality Score improvements across accounts.
- Support the sharing of paid search learnings with the SEO team and all other digital channels.
- Leverage organic search insights and plug them into paid search channels.
- Where required, set up and manage accounts or campaigns to drive acquisition.
- Lead the creation, development, and management of paid landing pages, collaborating with UX/CRO to test new features and implement proven ones.
- Assist with expansion into other paid marketing channels, such as Paid Social, Local Service Ads, Display, and Video advertising.
- Collaborate with colleagues in markets, across Marketing & Innovation categories, agencies, and third-party suppliers to deliver strategic paid search strategies.
- Evaluate and manage agencies and third-party suppliers using ongoing KPI measurements.
What We're Looking For
- Minimum 12 months experience in Google Ads Paid Search.
- Google Ads Certified.
- Excellent working knowledge of Microsoft Office / Google Suite, especially Excel/Sheets.
- Google Ads Interface and Editor experience.
- Experience with analysis and reporting.
Nice to Have
- Experience in managing multi-lingual Paid Search Accounts.
- Bing Search Engine Marketing (SEM) experience.
- Paid social experience (Facebook, LinkedIn).
- Google Data Studio experience.
- Google Analytics Certified (GA4).
Technical Stack
- Google Ads
- Google Ads Editor
- Google Analytics (GA4)
- Microsoft Office / Google Suite
- Excel/Sheets
- Google Data Studio
- Bing Search Engine Marketing (SEM)
Team & Environment
You will be part of the Marketing & Innovation Digital Marketing Team. You will work across the wider digital marketing team with colleagues in SEO, Digital Insights, Customer Experience, CRO, Product and Deployment, Web Development, and Paid Search teams, reporting to the Paid Media Manager.
Benefits & Compensation
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Work Mode
This role offers a hybrid working model.
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life.
