Samsung Electronics America is hiring a Paid Search, Performance Media, Sr. Manager to lead strategy and activation with a focus on full-funnel integration, measurement, and business impact. This role serves as a critical liaison between media strategy & activation, measurement and analytics, creative, and marketing teams.
What You'll Do
- Translate strategic goals into channel-specific plans, owning the activation strategy for performance channels, especially Search/SEM.
- Develop and lead paid search strategy (Google, Bing, SA360) across always-on and product-driven campaigns.
- Own audience strategy, bidding strategies, creative testing, and platform innovation.
- Drive alignment of Performance media with business objectives, product launches, and omni-channel campaigns.
- Partner with agency and external partners to ensure search integrates with paid social, display, ecommerce, and organic search.
- Work on plan development and activation, including daily tracking and monitoring of campaigns.
- Analyze campaign performance and recommend tactical pivots in real time.
- Establish clear KPIs across ROAS, CAC, LTV, and incrementality.
- Oversee cross-channel KPIs for performance and site-driven activities, marrying data insights with site performance.
- Translate performance into actionable insights and present data-driven recommendations to cross-functional stakeholders.
- Partner with the creative team to inform performance-led content and A/B testing.
- Oversee search and lower-funnel performance budget allocation and pacing across campaigns.
- Monitor in-flight results and ensure agile decision-making to maximize ROI.
- Continuously test and learn to identify scalable opportunities and mitigate performance risks.
What We're Looking For
- 8-10 years of experience in Search and Performance-Driven marketing.
- Proven experience managing mid-to-big budgets and optimizing against efficiency and business outcomes.
- Strong understanding of digital attribution and incrementality.
- Deep knowledge of Google Ads, Bing, SA360, Programmatic, and analytics tools.
- Bachelor's degree in Marketing, Advertising, Business Administration, Economics, Data Analytics, or a similar field.
Technical Stack
- Google Ads
- Bing
- SA360
- Programmatic
Team & Environment
You will act as the liaison between media strategy & activation, measurement and analytics, creative, and marketing teams.
Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
