Eli Zeta Group is hiring a Mobile App Head of Growth & Monetization (Remote) to take full ownership of revenue and engagement for a globally active weight-loss app with over 8 million downloads. You will be responsible for developing and executing the strategies that increase revenue, engagement, and retention.
What You'll Do
- Take full responsibility for growth and monetization initiatives, from strategy to execution.
- Develop scalable acquisition, activation, retention, and upsell campaigns.
- Set clear, measurable goals for all campaigns and monitor ROI, KPIs, and performance.
- Optimize campaigns, pricing strategies, and user journeys based on analytics and insights.
- Ensure consistent execution across marketing channels from strategy to delivery.
- Analyze user behavior, market trends, and competitor strategies to uncover opportunities.
- Lead process improvements to make growth operations efficient, repeatable, and data-driven.
- Collaborate with product, marketing, and design teams to implement high-impact features.
- Build, mentor, and scale a team as initiatives grow.
- Document strategies, campaigns, and outcomes clearly to ensure transparency and alignment.
What We're Looking For
- Proven experience in growth, monetization, or as a CMO/marketing lead.
- At least 4 years in a comparable business environment.
- Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management.
- Experience planning, executing, and optimizing multi-channel marketing campaigns.
- Thrive on measurable results and clear KPIs.
- Prefer autonomous work and taking ownership of outcomes.
- Excel at implementing growth strategies with precision and foresight.
- Enjoy prioritizing actions that maximize impact.
- Can create order out of complexity and define processes where needed.
- Prefer action over bureaucracy.
- Communicate effectively in English.
Nice to Have
- App experience and performance marketing a plus.
- German or Russian language skills a plus.
Team & Environment
You will join a team of 1-10 employees. The structure features flat hierarchies and close collaboration with the CEO, to whom you will be reporting directly.
Benefits & Compensation
- Full ownership of growth initiatives with direct, measurable impact.
- Challenging, high-responsibility role with creative freedom.
- Flat hierarchies and close collaboration with the CEO.
- Permanent remote work with flexible scheduling.
- Exciting tasks, steep learning curves, and the ability to shape the future.
- Competitive compensation and paid annual leave.
Work Mode
This is a fully remote, global position.
Eli Zeta Group is an equal opportunity employer.
