NielsenIQ is looking for a Media Effectiveness Analyst to own the development and implementation of analytics solutions for our client organizations. In this role, you will work with large FMCG & Tech Durable companies, helping them make strategic choices for their Media investment.
What You'll Do
- Solution, design, execute, present, and implement analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients’ research objectives.
- Ensure pro-active insights and action-oriented solutions are delivered to clients by being an expert in your practice area(s) and data/insight storytelling.
- Work as part of an international project team that helps clients measure, model, optimize, and consult on their Media activities.
- Manage team resources, timelines, and priorities both internally and externally.
- Coordinate project execution between teams of experts, involving liaison with clients, publishers, media agencies, and remote NIQ teams.
- Creatively find ways to enhance the capabilities of the Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching, or cross-functional initiatives.
- Drive client value, successful implementation, and ongoing usage/integration of analytic solutions focusing on activation-based outcomes.
- Partner with the sales organization to grow the media effectiveness analytics business.
What We're Looking For
- Bachelor's degree required.
- 2+ years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, or Media.
- Strong analytic background and knowledge of statistical or data science methodologies and applications.
- Strong Marketing/Research background.
Nice to Have
- MBA or advanced/analytics degree preferred.
Team & Environment
You will work as part of an international project team.
Benefits & Compensation
- Flexible working environment.
- Volunteer time off.
- LinkedIn Learning.
- Employee-Assistance-Program (EAP).
Work Mode
This is a hybrid position.
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.



