About the Role
The ideal candidate will have hands-on experience managing digital ad campaigns with a focus on ROI optimization and cross-platform execution.
Responsibilities
- Plan and execute paid search campaigns across Google Ads and Microsoft Advertising platforms
- Monitor, analyze, and report on campaign performance metrics regularly
- Optimize bids, keywords, ad copy, and targeting to improve conversion rates
- Collaborate with creative teams to develop effective ad content
- Manage advertising budgets to ensure cost-efficiency and scalability
- Conduct A/B testing to refine campaign strategies
- Identify new opportunities for audience expansion and market reach
- Stay current with digital advertising trends and platform updates
- Use analytics tools to track KPIs and generate performance insights
- Coordinate with internal stakeholders to align campaigns with business goals
- Troubleshoot underperforming campaigns and implement corrective actions
- Maintain accurate records of campaign settings and changes
- Develop landing page strategies that support ad performance
- Evaluate competitor advertising tactics and adjust strategies accordingly
- Ensure compliance with platform policies and advertising guidelines
Nice to Have
- Experience managing seven-figure annual ad spend
- Background in performance marketing for consumer brands
- Familiarity with automation tools and scripts in ad platforms
- Knowledge of audience segmentation and retargeting techniques
- Experience with UTM tracking and campaign tagging
Compensation
Competitive salary based on experience
Work Arrangement
Hybrid work model with office and remote options
Team
Part of a performance-driven marketing team focused on digital advertising
Technology Stack
Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager, CRM platforms, and internal reporting dashboards
Growth Opportunities
Potential to lead media strategy initiatives and mentor junior team members as the department scales
Not available
