New York, New York, United States Hybrid Employment USD 119,000 - 170,000 Yearly

New York Life Insurance is hiring a Martech Development Lead

About the Role

New York Life Insurance is hiring a Martech Development Lead to play a senior engineering leadership role in our Experience Digital Marketing team. This role is responsible for driving the technical design, development, and delivery of integrated capabilities across Adobe and related MarTech platforms, partnering closely with Product, Marketing, and Enterprise Technology to execute a multi-year roadmap.

What You'll Do

  • Lead and develop a high-performing engineering team responsible for Adobe platforms and integrated digital experiences.
  • Translate business strategy into scalable, secure, and maintainable technology solutions.
  • Establish engineering standards across architecture, design reviews, code quality, testing, and DevOps.
  • Drive modernization through API-first, cloud-native, and microservices-based architectures.
  • Partner with Delivery Leads and Product Leaders to maintain a clear, outcome-driven roadmap.
  • Lead architecture and delivery for Adobe Experience Manager and the broader Adobe stack (Campaign, Target, Analytics).
  • Oversee React-based front-end applications integrated with AEM and AWS backend services.
  • Guide the design of microservices and API integrations leveraging AWS and MuleSoft.
  • Ensure strong object-oriented design principles, scalable database modeling (Oracle, PostgreSQL), and documented architecture.
  • Drive CI/CD automation, resiliency patterns, performance optimization, accessibility, and cross-platform compatibility.
  • Establish a structured approach to reduce technical debt and improve system reliability and performance.
  • Oversee seamless integration of AEM with front-end applications, identity platforms, and internal core systems.
  • Enable personalization and experimentation using Adobe Analytics and Adobe Target.
  • Support high-volume personalization and omnichannel marketing activation.
  • Ensure compliance with enterprise security, cloud architecture, and governance standards.
  • Manage interdependencies, risks, and blockers across ARTs and value streams.
  • Oversee vendor partners and ensure high-quality technical contributions.
  • Champion Agile practices to improve predictability, velocity, and delivery transparency.
  • Align solutions across core administration, record-keeping, illustration engines, tax systems, and policy platforms.

What We're Looking For

  • Bachelor’s and/or Master’s degree in Computer Science, Engineering, or a related field, or equivalent experience.
  • 10+ years of software engineering experience with at least 5 years leading MarTech or enterprise marketing platforms.
  • Proven experience implementing and optimizing: Adobe Experience Manager (AEM), Adobe Campaign, Adobe Target, and Adobe Analytics.

Technical Stack

  • Adobe: Experience Manager (AEM), Campaign, Target, Analytics
  • Frontend: React
  • Cloud & Integration: AWS, MuleSoft
  • Databases: Oracle, PostgreSQL

Team & Environment

Partners with Product, Marketing, and Enterprise Technology. Oversees vendor partners.

Work Mode

This role follows a hybrid work model.

Required Skills
Adobe Experience Manager (AEM)Adobe CampaignAdobe TargetAdobe AnalyticsReactAWSMuleSoftOraclePostgreSQLMarTechEnterprise Marketing PlatformsSoftware EngineeringTeam Leadership
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Job Details
Department Software Development
Category management
Posted 14 days ago