Personal Pay is hiring a Marketing Technology Architect to lead the design of omnichannel experience architectures. You will be the key driver in integrating business, data, and technology to enable personalized, measurable, and scalable customer journeys. This role defines how interactions are orchestrated and measured across a complex ecosystem.
What You'll Do
- Design end-to-end customer journey architectures, from segmentation and decisioning to activation and measurement.
- Define Customer 360 models, events, and data for activation in omnichannel environments.
- Integrate platforms within the MarTech and Data ecosystem, including CRM, CDP, personalization, CMS, analytics, and channels.
- Design API-first and event-driven integration patterns to decouple channels and enable scalability.
- Define architecture, tracking, privacy, and data governance standards.
- Collaborate with agile teams, accompanying the design and implementation of solutions.
- Design measurement and experimentation frameworks, such as A/B testing, incrementality, and journey performance.
- Actively participate in evolving the organization's MarTech capabilities roadmap.
What We're Looking For
- More than 5 years of experience designing customer experience solutions, customer journeys, or MarTech ecosystems.
- Experience in integration architecture, including APIs, events, and iPaaS.
- Knowledge of CDP, personalization, decisioning, or journey orchestration platforms.
- Experience working with customer data models, event tracking, and audience activation.
- Knowledge in analytics, measurement, and/or digital experimentation.
- Ability to connect business needs with scalable technological solutions.
Nice to Have
- Salesforce Marketing Cloud / Data Cloud
- Adobe Experience Cloud
- CDP and personalization platforms
- BigQuery or other data platforms
- GA4 / Adobe Analytics
- MuleSoft or other integration platforms
- Event-based architectures
Team & Environment
You will work cross-functionally with Data, Product, CX, Digital Channels, and Technology teams.
Personal Pay is an equal opportunity employer.
