Qualfon is looking for a Marketing Specialist to support Emerald's prestigious Connections brands. This role drives attendee acquisition and exhibitor engagement for leading B2B events in the action sports, outdoor, and lifestyle industries. You will serve as a critical bridge between sales and marketing, supporting lead generation and ensuring a seamless experience for all participants.
What You'll Do
- Assist with scheduling and coordinating audience acquisition marketing activities to support attendee outreach.
- Help maintain records of target audiences and update marketing lists.
- Compile and organize prospective audience and attendee lists to support the Buyer Relations team.
- Track and report on remarketing and digital advertising budgets.
- Format, edit, and distribute messaging for lead generation campaigns based on provided content.
- Maintain and update event calendars and marketing timelines, ensuring alignment with show deadlines.
- Assist with entering and updating prospect, exhibitor, and sponsor information in Salesforce and other tracking tools.
- Accurately enter all data related to account contacts, sponsorships, and marketing opportunities.
- Collect, file, and track all sponsorship and exhibitor materials as required.
- Support the scheduling and tracking of onboarding tasks for GRIP and Bulletin platforms.
- Update inventory spreadsheets, prepare weekly status reports, and support administrative communication between Sales and Operations.
- Prepare, schedule, and send email campaigns through HubSpot as directed.
- Format, upload, and distribute B2B marketing content, including emails and website copy.
- Assist with setting up and maintaining attendee and exhibitor records in event mobile apps and matchmaking tools.
- Track outbound email communications, maintain sending logs, and coordinate with the marketing team.
- Input and update customer insights, consumer trends, and market analysis data into tracking systems.
- Generate regular reports on customer retention metrics and digital marketing activities.
- Maintain organized records of retention initiatives, assist with documentation, and support process tracking.
- Coordinate updates and maintain records for digital marketing channels, including email, website, social media, and digital advertising platforms.
- Perform routine data entry and updates in marketing systems, event registration, and customer databases.
- Support the ongoing maintenance of website content, implementing updates and tracking changes.
- Organize and catalogue digital and print collateral, ensuring files are updated and accessible.
- Log and route inbound customer support requests received via email inboxes and platforms like A2Z.
- Assist with scheduling updates, providing user instructions, and managing lists on event mobile apps and matchmaking platforms.
- Process and track client badge requests, exhibit/decorator service requests, and maintain databases of incoming exhibitor inquiries.
What We're Looking For
- 1-2 years of experience supporting a sales or marketing team in a professional setting (internship experience counts).
- Proven experience in writing, building, automating, executing, and analyzing performance of email campaigns using tools like HubSpot.
- Demonstrated experience creating and managing B2B marketing content, including writing emails, website copy, and digital content.
- Strong understanding of SEO, digital marketing best practices, and social media for brand awareness.
- Proficiency in MS Outlook, Word, and Excel.
- Highly organized with the ability to jump from project to project, keep detailed notes, and consistently report on progress.
- Exceptional verbal and written communication skills.
- A proactive work style that demonstrates the ability to prioritize workload, multitask, and identify potential challenge areas.
Nice to Have
- Experience with additional tools such as Salesforce, A2Z/Personify, Basecamp, Adobe Creative Suite, Canva, DataMart, Grip, Smartsheet, and WordPress.
Technical Stack
- HubSpot, Salesforce, MS Outlook, Word, Excel
- A2Z/Personify, Basecamp, Adobe Creative Suite, Canva, DataMart, Grip, Smartsheet, WordPress, Cvent
Team & Environment
You will report to the Marketing Director.
