Responsibilities
- Plan and implement multi-channel marketing campaigns that align with strategic sales objectives for Corporate and Digital business units
- Create compelling content including case studies, thought leadership pieces, email communications, and digital materials to advance campaign goals
- Execute demand generation initiatives such as webinars, email outreach, and online promotions to grow sales pipeline and marketing-qualified leads
- Work closely with sales teams to maintain alignment, share updates, and exchange market insights
- Manage full-cycle event participation, from internal coordination and promotional efforts to post-event follow-up activities
- Support collaborative marketing projects with national teams and internal partners across departments
- Monitor and report on the effectiveness of marketing campaigns, key performance indicators, and lead impact metrics
- Assist in internal communication efforts and help implement campaign strategies defined by senior marketing leadership
Work Arrangement
Remote - East Coast
Other
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