Horizon Recovery is looking for a Marketing Specialist to support and scale our digital presence. You will own execution across SEO, AEO (Answer Engine Optimization), and social media, building upon existing strategies and progressively taking more ownership as you grow into the role.

What You'll Do

Execute and optimize on-page SEO and content optimization initiatives.
Build upon existing keyword strategies and content clusters.
Support and collaborate with outsourced technical SEO partners.
Optimize content for AEO, including Google Featured Snippets, AI-driven search experiences, voice search, conversational search, and ChatGPT-style and AI answer results.
Use SEO tools such as Google Search Console, SEMrush, and Moz to monitor performance and identify opportunities.
Assist in updating and optimizing existing content to improve rankings, engagement, and conversions.
Create and optimize new content where needed.
Repurpose existing content across multiple channels.
Ensure content aligns with SEO and AEO best practices.
Coordinate closely with the Marketing Director on content priorities and messaging.
Execute social media strategy across Instagram, Facebook, LinkedIn, and YouTube.
Manage content creation, scheduling, and posting.
Improve content quality and consistency across platforms.
Monitor engagement and performance, and suggest optimizations.
Bring strategic input while primarily owning execution.
Work closely with the Marketing Director and internal stakeholders.
Contribute ideas and insights to improve performance across channels.
Operate with a proactive, self-starter mindset.

What We're Looking For

3+ years of experience in digital marketing, SEO, content, or social media.
Strong understanding of on-page SEO and content optimization.
Working knowledge of AEO concepts and AI-driven search trends.
Experience using Google Search Console, SEMrush, and/or Moz.
Hands-on experience managing social media platforms.
Strong written communication skills and attention to detail.
Comfortable executing independently while collaborating with leadership.
Eager to learn, adaptable, and growth-oriented.

Technical Stack

Google Search Console
SEMrush
Moz
Feedbird

Team & Environment

You will work closely with the Marketing Director, reporting directly to them. This is a collaborative environment where you will be receptive to feedback and training while progressively taking ownership.