About the Role
This role is responsible for driving monetization through marketing channels by identifying revenue opportunities, optimizing campaigns, and working closely with analytics and product teams to scale profitable customer acquisition and retention strategies.
Responsibilities
- Identify and prioritize revenue-generating opportunities within marketing campaigns
- Analyze customer behavior and campaign performance to guide monetization strategies
- Collaborate with data analytics teams to measure marketing ROI
- Develop and manage A/B testing frameworks for promotional offers
- Optimize pricing and discount strategies to maximize profitability
- Work with cross-functional teams to align marketing goals with business outcomes
- Monitor key performance metrics including conversion rates and customer lifetime value
- Design scalable monetization models for new and existing markets
- Evaluate market trends to inform promotional calendar planning
- Support the development of automated reporting tools for marketing insights
- Ensure brand consistency across monetization-focused campaigns
- Manage vendor relationships related to promotional technology platforms
- Translate business objectives into actionable marketing initiatives
- Lead ad-hoc analyses to assess impact of pricing changes
- Improve targeting precision to increase campaign efficiency
- Maintain documentation of monetization strategies and outcomes
- Stay current with industry best practices in digital marketing and pricing
- Coordinate with legal and compliance teams on promotional terms
- Provide strategic input on customer segmentation approaches
- Assist in forecasting revenue from marketing-driven initiatives
- Drive testing and iteration to refine monetization tactics
- Evaluate third-party partnerships for revenue potential
- Support integration of monetization KPIs into performance dashboards
- Facilitate knowledge sharing across regional marketing teams
- Ensure timely execution of monetization-focused campaigns
Nice to Have
- MBA or advanced degree in a quantitative field
- Experience in a global organization with regional variations
- Familiarity with machine learning applications in marketing
- Experience with dynamic pricing models
- Knowledge of international marketing regulations
- Background in behavioral economics
- Experience managing external agencies
- Proficiency in Python or R for data analysis
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model
Team
Part of the global marketing strategy team
About the Team
This position joins a global team focused on maximizing marketing efficiency and revenue generation. The group works at the intersection of data, technology, and customer experience to build scalable monetization strategies.
What We Value
We prioritize data-driven decision-making, collaboration across functions, and continuous experimentation to improve results. Innovation and accountability are central to our approach.
Not available for this position
