Amgen Inc. is looking for a Marketing Manager, HCP Omnichannel Bone Health to drive the digital evolution for our bone health brands. In this role, you'll be responsible for CRM strategy, peer-to-peer engagements, field enablement, and digital campaign execution within a regulated pharmaceutical environment.
What You'll Do
- Lead strategy and execution of HCP CRM campaigns via Salesforce Marketing Cloud.
- Build omnichannel pre- and post-event experiences for Peer-to-Peer (P2P) strategy.
- Develop and optimize field enablement tools like rep-triggered emails and Connect-a-Rep.
- Collaborate on modular content development to streamline asset reuse and accelerate execution.
- Partner with analytics teams to define business requirements, measure campaign performance, and derive optimization insights.
- Support Symphony omnichannel campaign operations, including project tracking, trafficking, and execution coordination.
- Manage updates to ProliaHCP.com, ensuring it reflects current strategy and meets provider needs.
- Lead MAC/MLR review of digital assets, balancing agility with rigor.
- Act as the HCP budget consolidator, maintaining a budget visualization tool to track expenditures.
What We're Looking For
- Doctorate degree
- OR Master’s degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- OR Bachelor’s Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- OR Associate’s Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- OR High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Nice to Have
- Hands-on experience with CRM platforms (especially Salesforce Marketing Cloud), email, and HCP-facing digital tools
- Expertise in digital marketing execution in highly regulated industries
- Ability to distill data into actionable insights and clearly communicate them to stakeholders
- Strong project management and organizational skills with an eye for detail
- Experience with MAC/MLR review processes and budget tracking/visualization tools
- Strong interpersonal skills; ability to influence and collaborate across functions and levels
- Self-motivated with a growth mindset — thrive in dynamic environments and embrace change
Technical Stack
- Salesforce Marketing Cloud
Team & Environment
You will collaborate with the Omnichannel Lead, MCM Lead, agencies, Customer Data & Analytics, and Campaign Operations.
Benefits & Compensation
- Compensation range: $126,027 - $155,005 USD
- Retirement and Savings Plan with generous company contributions
- Group medical, dental and vision coverage
- Life and disability insurance
- Flexible spending accounts
- Discretionary annual bonus program
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models, including remote and hybrid work arrangements, where possible
Work Mode
This is a hybrid position open to candidates in the U.S. (excluding Puerto Rico).
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
