About the Role
The role involves developing and managing marketing strategies specifically for the China region, coordinating localized campaigns, analyzing market trends, and working cross-functionally to maximize product visibility and user engagement.
Responsibilities
- Design and implement targeted marketing campaigns for the China region
- Collaborate with local partners and platforms to enhance market presence
- Monitor and report on campaign performance using key metrics
- Adapt global messaging to align with Chinese consumer behavior
- Lead digital advertising efforts across major Chinese platforms
- Manage relationships with influencers and key opinion leaders
- Conduct market research to identify emerging opportunities
- Support product launches with region-specific promotional plans
- Work closely with creative teams to produce localized content
- Optimize user acquisition strategies based on regional data
- Ensure brand consistency while allowing for cultural adaptation
- Coordinate with regional legal and compliance teams when needed
- Stay current on digital marketing trends in China
- Translate insights into actionable marketing improvements
- Drive engagement through social media and community platforms
- Oversee budget allocation for maximum regional ROI
- Build and maintain a network of local marketing contacts
- Represent marketing priorities in cross-regional meetings
- Develop performance dashboards for internal stakeholders
- Ensure all marketing activities comply with local regulations
Compensation
Competitive salary based on experience
Work Arrangement
Remote with flexibility for China time zones
Team
Part of a global marketing team focused on regional growth
Why This Role Matters
This position plays a critical role in expanding market reach and ensuring brand relevance in one of the most competitive gaming regions globally.
What We Offer
Opportunity to shape marketing strategy in a high-growth sector, flexible work environment, and exposure to international projects.
Not applicable for remote roles
