Whatnot is hiring a Marketing Lead for Sports to own strategy and growth for our largest category: Sports Cards & Memorabilia. You will be responsible for delivering best-in-class marketing, owning industry-defining big bets, and obsessively pursuing category growth.
What You'll Do
- Define the strategy for sports marketing and develop big-bet initiatives designed to break through at an industry level.
- Own the end-to-end planning and execution of our largest marketing initiatives, including our brand presence at The National and Whatnot Card show.
- Develop and manage relationships with industry-level leaders, from influencers, sellers, manufacturers and other key partners.
- Manage a high performing team responsible for owning buyer acquisition, including devising product release moments, campaigns and events.
- Monitor, understand and report out on demand-side performance as well as measure the efficacy of the work that moves these metrics.
What We're Looking For
- 8+ years of marketing experience in a fast-paced environment.
- 8+ years of experience in category marketing or sports marketing with a high level of proficiency in managing demand-side business, including defining & tracking growth KPIs.
- Expertise in developing industry-defining campaigns that deliver both impact for the brand and the bottom-line for the business.
- Owned IRL and event experiences as part of marketing responsibilities with proven track records of tying them to business impact.
- Experience and an interest in working directly with influencers, creators & other industry partners within the sports card space.
- Immersed in internet culture & deeply entrenched in how to market to communities.
- Problem solver with strong program management skills, people management experience and can lead a high-performing team.
- Highly proficient with storytelling using data, inclusive of being able to use data analytics tools to pull together the data needed.
- Experience at a high-growth startup, marketplace, or creator-focused platform.
- Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and comfortable pivoting quickly as needed.
Work Mode
This role operates in a local-city work mode. Candidates must be based in or willing to relocate to San Francisco, Los Angeles, or New York.
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
