Firebird Music is hiring a Marketing Director (Central EU & Nordics) to own marketing for our label services across the region. You'll translate global artist strategy into culturally sharp, commercially effective campaigns. This role builds a high-performing vendor ecosystem, drives sustained artist growth beyond release spikes, and establishes Firebird as a credible cultural force.
What You'll Do
- Drive sustained regional audience growth across GSA, Benelux, and the Nordics, moving priority artists beyond release-cycle spikes into consistent, measurable performance.
- Execute high-impact regional marketing campaigns that translate global strategy into locally resonant execution, managing media, radio, digital, and cultural activations.
- Coordinate with partners to create stellar DSP pitches for optimal positioning, product optimization, and release visibility.
- Build and manage a reliable regional vendor network that delivers consistent execution, strong ROI, and clear accountability.
- Elevate Firebird's cultural visibility and credibility through compelling artist storytelling, smart activations, and standout moments.
- Serve as Firebird's regional marketing intelligence source, providing clear market insight, campaign performance analysis, and strategic input.
What We're Looking For
- 5-7 years of music marketing experience.
- At least 3 years executing regional campaigns across GSA, Benelux, and/or Nordic territories.
- Proven track record of delivering campaigns that move consumption metrics and build sustained artist presence.
- Direct market expertise in at least two of the three regional clusters (GSA, Benelux, Nordics), including fluency in regional media landscapes, radio ecosystems, playlist dynamics, and cultural touchpoints.
- Native or business-level language proficiency in English and German.
- Experience managing marketing budgets with examples of prioritizing spend, tracking ROI, and optimizing performance.
- Proven ability to build and manage vendor relationships across DSPs, media buyers, PR agencies, radio promoters, and digital specialists.
- Portfolio of successful artist storytelling across earned media, digital platforms, and cultural activations.
- Experience operating autonomously within international or distributed teams, managing workload across multiple markets and time zones.
Team & Environment
You'll join a team of ~40 music industry veterans, data nerds, operators, and builders. You will operate autonomously as Firebird's regional marketing authority while staying tightly connected to the international team.
Benefits & Compensation
- Equity participation for everyone.
- Comprehensive health, dental, and vision insurance.
- 401(k) with company match.
- Annual bonuses tied to results.
- Flexible PTO.
- Hybrid in-office schedules for those in NYC.
- Access to live shows, festivals, and the music community.
- Growth: Learn from people who've built careers at majors, independents, and startups.
Work Mode
This is a hybrid role based in Central EU or the Nordics.
We are an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.
