Sensewaves seeks a Marketing Director to spearhead our growth and market presence at the intersection of energy and artificial intelligence. In this pivotal role, you will design and execute strategic marketing initiatives to position our innovative solutions at the industry forefront. You will collaborate closely with sales, product, creative, and leadership teams to shape our brand, generate qualified demand, and engage a global stakeholder audience.
What You'll Do
- Develop and execute a comprehensive marketing strategy to drive brand awareness, lead generation, and business growth.
- Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels.
- Drive inbound and outbound marketing campaigns to attract prospects and nurture them into customers.
- Oversee the creation of high-impact content (whitepapers, case studies, webinars, blog posts) to establish Sensewaves as an industry thought leader.
- Monitor industry trends, customer needs, and competitor activities to identify opportunities and adapt strategies.
- Manage digital marketing efforts, including SEO, paid campaigns, and social media, to maximize reach and engagement.
- Work closely with sales and product teams to align marketing efforts with business objectives and customer needs.
- Plan and execute participation in industry events, conferences, and strategic partnerships to enhance visibility.
- Ensure a consistent and impactful brand presence across all channels and customer touchpoints.
- Track and analyze key marketing metrics to optimize campaigns and measure success.
What We're Looking For
- A university degree (Bachelor's or Master's) in Digital Marketing or a related field.
- 2+ years of professional marketing experience.
- Proven expertise in inbound and content marketing strategy.
- Hands-on experience with CRM and marketing tools, specifically HubSpot.
- A data-driven approach to decision making and campaign optimization.
- Experience with marketing automation and email marketing.
- Proficiency in social media marketing and advertising.
- Strong knowledge of Search Engine Optimization (SEO).
- Experience in brand management and development.
- Proficiency in Microsoft Office and Google Workspace.
- Excellent communication and presentation skills.
- A collaborative, teamwork-oriented mindset.
- Excellent written and spoken English skills.
Nice to Have
- Previous work experience in the energy sector.
- Fluency in French.
- Advanced computer skills with Google Suite.
Technical Stack
- HubSpot
- Microsoft Office
- Google Workspace
Team & Environment
You will be a key role within our growing tech team of 1-10 employees. Our culture is enriching, demanding, and high-tech. You will work with the best tools on top-notch projects for forward-thinking customers, contributing to solving critical problems at the crossroads of energy transition and AI. We are a young, ambitious team dedicated to sharing knowledge and continuously learning and improving.
Benefits & Compensation
- Flexible Working: Choose to work remotely, from our Paris office, or a hybrid arrangement.
- Competitive Salary: A rewarding package aligned with your experience and market standards.
- Growth and Development: Access to resources and support for continuous professional development.
- A top-of-the-line healthcare company plan.
Work Mode
This is a hybrid position based in Paris, France, offering flexibility in how and where you work.
Sensewaves is an equal opportunity employer.
