What You'll Do
Shape and deliver marketing strategies that align with business growth goals, focusing on software solutions for telecom providers worldwide. Define clear messaging, positioning, and go-to-market plans that resonate with key decision-makers in a competitive landscape.
Conduct ongoing market analysis to understand industry trends, customer needs, and competitive dynamics. Use these insights to guide campaign development and long-term product strategy. Build and maintain relationships with industry analysts to strengthen market presence and credibility.
Lead targeted account-based marketing initiatives to engage high-value telecom clients. Design personalised content and outreach strategies that support sales objectives and deepen customer relationships. Collaborate closely with product, sales, engineering, and executive teams to ensure alignment across functions.
Oversee participation in global tradeshows, conferences, and virtual events—from planning and booth design to content creation and lead follow-up. Develop marketing assets such as white papers, case studies, webinars, and digital campaigns to support product launches and ongoing demand generation.
Manage digital channels including websites, social media, SEO/SEM, and email programs, ensuring consistent brand messaging and optimal performance. Use analytics tools to measure campaign effectiveness, track ROI, and refine strategies based on data insights.
Requirements
- Minimum of five years in product marketing, ideally within B2B software or telecom sectors
- Proven leadership experience, with responsibility for marketing teams and strategic initiatives
- Demonstrated success in account-based marketing, analyst engagement, and product positioning
- Strong analytical capabilities with hands-on experience in Google Analytics, Salesforce, Marketo, or HubSpot
- Ability to translate technical details into clear, compelling messages for diverse audiences
- Experience managing global events, tradeshows, and cross-functional projects
- Willingness to travel internationally up to 30% of the time for events and client meetings
Benefits
- Seat on the Senior Leadership Team with direct influence on company direction
- Full ownership of the marketing function and strategic brand development
- Opportunity to work in a fast-moving environment where insights drive action
- Collaboration with industry experts, analysts, and global teams
- Engagement in innovative tactics including digital campaigns, ABM, and event marketing
- A culture built on collaboration, customer focus, smart risk-taking, and adaptability
