At Samsara, we're looking for a Marketing Analytics Manager to leverage data science and advanced analytics to directly inform our marketing strategy. In this senior role, you'll build predictive models, enhance AI-driven marketing intelligence, and design experiments to optimize our channel mix and budget allocation.
What You'll Do
- Conduct detailed data analysis to inform marketing strategy, including how we target prospects and optimize our marketing channel mix.
- Design and evaluate marketing experiments to measure incremental impact, validate channel performance, and inform budget allocation decisions.
- Support the development and evolution of our marketing attribution model and other measurement frameworks to better capture marketing's influence across the customer journey.
- Partner with cross-functional teams to identify opportunities to leverage AI and advanced analytics to improve marketing insights, automation, and decision-making.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally.
What We're Looking For
- M.S., or Bachelor's in Statistics, Computer Science, Math, Machine Learning, Economics, or a related quantitative field.
- 5+ years of relevant data science or advanced analytics work experience, plus 5+ years building advanced analytical models/analysis to inform strategy.
- Advanced knowledge of marketing measurement (attribution, marketing mix modeling, lift studies) and direct experience working in marketing with detailed analysis supporting strategy.
- Experience conducting and designing large-scale experimentation processes end-to-end, executing incremental studies, and translating results into actionable business decisions.
- Expertise in Tableau and/or similar platforms; expertise in coding languages and tools like Python, R, and SQL. Hands-on coding experience is required.
- Interest in applying emerging AI and machine learning techniques to enhance marketing analytics, automation, and decision-making.
- Strong problem-solving, stakeholder management, critical thinking, and communication abilities.
- Ability to manage multiple projects in a fast-paced business environment.
- A strong innovative mindset comfortable taking nebulous problems and solving them end to end.
Nice to Have
- Experience working with cutting-edge LLM tools, web scraping, third-party data providers, or AI-driven automation.
- Experience analyzing B2B marketing strategies, channels, and lifecycle to identify areas of opportunity and optimization.
- Familiarity with web analytics, tracking platforms, CRM tools, and cloud-based data pipelines.
- Comfort working in an exploratory environment, testing and iterating on new data sources and methodologies.
Technical Stack
- Tableau
- Python
- R
- SQL
Benefits & Compensation
- Above-market total compensation
- Performance-based bonus/variable pay
- Equity (for eligible roles)
- Flexible, employee-led remote model
- Professional development stipend
- Comprehensive health and parental leave plans
- Compensation: $138,975—$179,850 CAD + equity. Initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance.
Work Mode
This is a local-country position based in Canada.
At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law.




