Zions Bancorporation is hiring a Marketing Analytics Manager to lead analysis on key marketing initiatives and prepare executive reports on campaign performance, customer engagement, and ROI. You will provide actionable insights by analyzing marketing data from multiple channels to support planning, execution, and optimization of campaigns.
What You'll Do
- Lead analysis on key marketing initiatives and prepare executive reports on campaign performance, customer engagement, and ROI.
- Oversee digital campaign efforts to track performance and recommend strategy.
- Provide actionable insights by analyzing marketing data from multiple channels, including social media, email, web, and paid media.
- Collaborate closely with subject matter experts, business teams, data architects, and data engineers to ensure data integrity.
- Manage vendor relationships pertaining to areas of responsibility.
- Oversee public facing web properties, including controls on web page publishing, using analytics to measure results and inform strategy.
- Act as liaison with martech, growth marketing, agency and segment marketing teams.
What We're Looking For
- Bachelor's degree and 6+ years of marketing, data science, data analytics, information systems, statistics or a related experience.
- Some managerial/supervisory experience required.
- Considerable working knowledge of all aspects of marketing strategies and tactics, including interactive, digital and print marketing.
- Must be familiar with banking products and services.
- Ability to manage large projects, a complex budget and agile product management/development.
- Sound management, organizational and communication skills, both written and verbal.
- Solid client relationship, project management, problem solving and analysis skills.
- Ability to set and maintain high quality work standards.
- Ability to manage and lead a group.
- Ability to deal effectively with people in various job capacities.
- Exhibits an exceptional degree of ingenuity, creativity and resourcefulness in decision making and problem solving.
Nice to Have
- Experience with Power BI/Tableau/Adobe suite/SQL strongly preferred.
Technical Stack
- Power BI
- Tableau
- Adobe suite
- SQL
Team & Environment
This role is part of the enterprise marketing team, collaborating with martech, growth marketing, agency and segment marketing teams.
Benefits & Compensation
- Medical, Dental and Vision Insurance - START DAY ONE!
- Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
- Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
- Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
- 401(k) plan with company match, Profit Sharing, competitive compensation
- Mental health benefits including coaching and therapy sessions
- Tuition Reimbursement for qualifying employees, maximum of $5,250 per calendar year
- Employee Ambassador preferred banking products
- Annual salary range: $95,250 - $134,000
Work Mode
This is an onsite position available in CO, NV, TX, UT.
Zions Bancorporation is an equal opportunity employer.
