Laba Group is hiring a Market Research Analyst to conduct structured, data-driven research that identifies opportunities for new digital educational products. You will use your insights to help shape the strategic roadmap and inform product development decisions.

What You'll Do

Identify and validate new topics for digital educational products.
Conduct research to spot emerging trends, topics, and niches through labor market reports, industry trends, and competitor analysis.
Analyze user behavior on company platforms using tools like GA4, Google Search Console, and Power BI.
Work with internal data sources to review course portfolios, identify niche topics, and detect strategic gaps.
Develop hypotheses for new course ideas or expansions, considering target audiences, industries, and levels of professional seniority.
Document research outcomes and maintain organized records for future reference.
Present research findings in compelling narratives to drive alignment with cross-functional teams.

What We're Looking For

Strong grasp of both qualitative and quantitative research methods.
Experience designing surveys, conducting interviews, and desk research.
Ability to formulate hypotheses and structure research to validate or disprove them.
Proven ability to move from raw data to clear, actionable insights.
Proficiency in tools like Excel/Google Sheets, Google Slides, and data analysis tools such as SPSS, Power BI, or Tableau.
General experience with social listening tools.

Nice to Have

Direct experience contributing to new product ideation or evaluation.
Familiarity with early-stage product validation processes.
Understanding of online course markets, audience behavior, or B2C digital products.

Technical Stack

Excel/Google Sheets, Google Slides
SPSS, Power BI, Tableau
GA4, Google Search Console

Benefits & Compensation

Access to all courses from Laba, Skvot and Laba Tools after a 3-month trial period.
Full-time remote work.
Compensation for a MultiSport card and health insurance.