Responsibilities
- Full ownership of the business day-to-day (you run the company, hands-on)
- Own the P&L and unit economics: pricing, gross margin, CAC, contribution margin, cashflow
- Build and maintain weekly KPI reporting (AOV, COGS, shipping, fees, returns, CAC, ROAS)
- Run end-to-end operations via partners: order flow, supplier coordination, shipping performance, returns handling, customer support
- Manage external partners (suppliers, 3PL, freelancers) with clear KPIs, routines, and accountability
- Drive growth on Western platforms (Meta, Google): either execute yourself or manage agencies extremely hands-on
- Improve conversion and retention: landing pages, offers, upsells, email flows
- Solve issues fast (ad account problems, delivery delays, quality issues, chargebacks, cost spikes)
Requirements
- Proven experience operating an e-commerce business (DTC preferred) with strong grasp of P&L and unit economics
- Hands-on executor mindset: you like doing the work, building systems, and owning results
- Strong working knowledge of Western performance marketing (Meta + Google) and funnel KPIs
- Highly organized, structured, and reliable (you can run many moving parts alone)
- Strong analytical skills (Sheets/Excel, dashboards, decision-making from numbers)
- Very good English (written + spoken)
- Comfortable working as the only employee and coordinating everything through partners
- High accountability, speed, and problem-solving ability
Nice to Have
- Chinese is a plus
Benefits
- Run a real business with full ownership of outcomes (full P&L responsibility)
- Be your own boss: high autonomy and freedom in how you work (with full accountability for results)
- Flexible setup with remote work possible, as long as performance and execution stay strong
- High upside compensation through a profit-based bonus
- Equity / share incentives for strong long-term performance
- Fast decisions, direct impact, and a lean environment without bureaucracy
Work Arrangement
Remote (Worldwide)
Team
Structure: You will be the only employee and coordinate everything through partners.
Additional Information
- Very good English (written + spoken); Chinese is a plus
- Comfortable working as the only employee and coordinating everything through partners
