Jobgether is hiring a Manager of Retention & Customer Lifecycle Marketing to provide strategic leadership in designing and executing programs that deepen customer relationships. In this remote role, you will focus on maximizing customer lifetime value by reducing churn, creating seamless experiences, and leveraging data-driven insights across the entire mortgage journey.
What You'll Do
- Define and lead the customer retention strategy, ensuring alignment with business objectives and revenue goals.
- Develop advanced segmentation and personalization approaches using behavioral, demographic, and predictive data.
- Build and manage lifecycle marketing programs, from onboarding through refinancing opportunities, to create seamless customer experiences.
- Implement churn prediction models and proactive interventions to retain at-risk customers while driving win-back campaigns.
- Oversee multi-channel retention campaigns (email, SMS, direct mail, digital, outbound calling) to ensure consistent messaging and engagement.
- Guide content creation on refinancing, financial wellness, and homeownership to educate and engage customers.
- Track and optimize KPIs such as retention rate, CLV, churn, NPS, and CSAT through deep analytics and A/B testing.
- Act as a key stakeholder in CRM and marketing automation platforms, collaborating with data teams to ensure effective insights.
- Partner with Sales, Servicing, Compliance, Legal, and Product Development to align initiatives and elevate the customer experience.
- Monitor industry trends and competitor activities to continuously enhance retention strategies.
What We're Looking For
- Extensive experience in mortgage lending, mortgage servicing, or financial services.
- Bachelor’s degree in Marketing, Business, or a related field.
- 7+ years in marketing, with a focus on retention, lifecycle marketing, or loyalty programs.
- Proven success in executing data-driven retention strategies that improved CLV and loyalty.
- Strong expertise with CRM systems (e.g., Salesforce) and enterprise-level marketing automation platforms.
- Analytical mindset with ability to interpret data, identify trends, and present actionable insights.
- Excellent communication and presentation skills, with a talent for crafting compelling narratives.
- Experience in segmentation methodologies and delivering personalization at scale.
- Strong project management skills with ability to manage multiple complex initiatives.
- Highly collaborative, proactive, and customer-centric professional.
Nice to Have
- MBA preferred.
Technical Stack
- CRM systems (e.g., Salesforce)
- Enterprise-level marketing automation platforms
Team & Environment
Works in close collaboration with cross-functional teams.
Benefits & Compensation
- Full benefits package including medical, dental, and vision coverage.
- 401(k) with company match.
- Paid time off and paid holidays.
- Company-paid life insurance.
- Professional growth opportunities in a fast-growing, dynamic industry.
- Supportive, engaging, and collaborative work culture.
Work Mode
This is a remote position for candidates located within the United States.
Jobgether is an equal opportunity employer.
